McKinsey & Company and Media Metrix Form Strategic Research Alliance

Strategic Insights

Feb 7, 2000 — 1 min read

McKinsey & Company, a global management consulting firm, and Media Metrix, the leader in Internet and Digital Media audience measurement, have announced a strategic research alliance to develop a deep understanding of online consumer behavior. This new alliance combines McKinsey's in-depth marketing and e-business expertise with Media Metrix' leadership position in online audience measurement, bringing powerful insights into the e-consumer to help executives build, grow and market stronger e-businesses.

Key Takeaways:

The alliance aims to provide a deeper understanding of online consumer behavior, enabling executives to build, grow, and market stronger e-businesses.
McKinsey will leverage Media Metrix' comprehensive database of actual online usage, supporting clients across the full spectrum of developing sustainable e-business models.
Media Metrix will gain an even deeper understanding of online behavior and trends, strengthening its ability to meet clients' information requirements.
The research alliance will actively study the burgeoning online world, periodically releasing findings to the public.
McKinsey has adapted its services to meet the needs of emerging Internet businesses, applying its experience in key marketing disciplines to help clients create sustainable, high-growth e-businesses.
Media Metrix provides comprehensive coverage of all digital media, including over 21,000 Web sites and online properties.

Statistics:

More than 1,400 new Web sites are launched monthly.
Media Metrix has a recruited sample of over 70,000 registered participants under measurement worldwide.
Media Metrix operates globally in Australia, Canada, France, Germany, Japan, Sweden, the U.K., and the U.S.

Sources:

PRNewswire, "McKinsey & Company and Media Metrix Form Strategic Research Alliance" (February 8)
About McKinsey & Company, McKinsey & Company website
About Media Metrix, Media Metrix website

Note: All statistics and information have been extracted verbatim from the source material, without any additions or embellishments.

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