Sign in Subscribe
Telecommunications equipment industry

MegaSystems and The Home Depot Launch Multi-Million Dollar Promotion for Olympic Glory

Strategic Insights

— 1 min read

MegaSystems Inc. and The Home Depot have teamed up to launch a multi-million dollar promotional campaign for the first-ever large-format motion picture on the Olympic Games, Olympic Glory. The film, produced by Kathleen Kennedy and Frank Marshall, will premiere in January 1999, and The Home Depot will utilize a combination of national and local promotional tie-ins to enhance local theater openings. The campaign aims to give customers and associates an opportunity to experience the Olympics like they were in the heart of the action.

Key Takeaways:

  • The promotional campaign is valued at multi-millions of dollars and aims to enhance local theater openings of Olympic Glory.
  • The Home Depot will utilize national print, local promotional tie-ins, direct mail, in-store signage, and web site promotion to support the campaign.
  • Regional advertising and public relations staff will be made available to help develop the most targeted and effective support plan for area theaters.
  • MegaSystems set a precedent by being granted exclusive rights by the International Olympic Committee to produce and distribute the first-ever large-format film about the Olympics, Olympic Glory.
  • The film is produced by renowned producers Kathleen Kennedy and Frank Marshall, who have established their reputations with productions such as E.T. and Jurassic Park.
  • MegaSystems Inc. is a vertically-integrated provider of large-format film entertainment services, offering turn-key solutions for commercial and educational venues.
  • The Company's services include site evaluation, project feasibility studies, budgeting, equipment installation, supervision of design and building construction, facility operation, and the creation of marketing, merchandising, and sponsorship programs.
  • The Home Depot operates 657 stores in the United States and Canada, with net sales for 1997 of $24.2 billion.

Statistics:

  • The Home Depot operates 657 stores in the United States and Canada.
  • Net sales for 1997 were $24.2 billion.
  • The Company has been named America's Most Admired Retailer by Fortune Magazine for five consecutive years.
  • The Home Depot is included in Standard and Poor's 500 Index and is publicly traded (NYSE:HD).
  • MegaSystems Inc. has headquarters in Wayne, Pa., and offices in Willows, Calif., and St. Augustine, Fla.

Sources:

  • Business Wire, "MegaSystems and The Home Depot Launch Multi-Million Dollar Promotion for Olympic Glory" (May 11, 1998)
  • MegaSystems Inc. corporate information
  • The Home Depot corporate information
  • Fortune Magazine, "America's Most Admired Retailers" (1998)

Read more