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MeidasTouch: The Democratic Group Using Trump's Words Against Him

Strategic Insights

— 1 min read

A little-known Democratic group called MeidasTouch has been making waves on Twitter with a series of viral videos that use President Donald Trump's own words and actions against him. The group's breakthrough came in late April, assisted by George Conway, with their viral video "Creepy Trump" catching Kellyanne Conway's eye and racking up over 6.3 million views on Twitter. MeidasTouch, founded by three brothers - Ben, Brett, and Jordan Meiselas - has since launched a super PAC with over $300,000 in contributions to date.

Key Takeaways:

  • MeidasTouch has produced a series of viral videos using Trump's own words and actions against him, including "Creepy Trump," "Bye Don Jr.," and "Weak President."
  • The group's breakthrough came in late April with the help of George Conway, who retweeted one of their videos, leading to over 1 million views.
  • MeidasTouch has received over $300,000 in contributions to date and is considering buying ad time in television markets in potential swing states.
  • The group's approach is to use Trump's own words against him, as seen in their videos targeting Donald Trump Jr., Ivanka Trump, and President Trump himself.
  • MeidasTouch's videos have been viewed over 14 million times on Twitter, with their most successful video, "Creepy Trump," reaching over 6.3 million views.
  • The group's founder, Brett Meiselas, credits his experience working on "The Ellen DeGeneres Show" for helping him develop the skills to create fast-paced, movie trailer-style videos.
  • MeidasTouch aims to close the online gap between conservative media and meme-making and what exists on the Democratic side, similar to the Trump campaign's approach in 2016.

Statistics:

  • Over 6.3 million views on Twitter for "Creepy Trump"
  • Over 14 million views on Twitter for MeidasTouch's videos targeting Trump and his family members
  • Over $300,000 in contributions to MeidasTouch's super PAC
  • 6.3 million - number of views on Twitter for "Creepy Trump" video
  • 14 million - number of views on Twitter for MeidasTouch's videos targeting Trump and his family members
  • $300,000 - amount contributed to MeidasTouch's super PAC

Sources:

  • Gregory Krieg and Ryan Nobles, CNN

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