Mellon Bank Announces Strategic Initiative to Reconfigure Retail Delivery System

Mellon Bank has embarked on a comprehensive initiative to modernize its retail delivery system in western Pennsylvania. By 1997, the bank aims to complete a market-by-market reconfiguration of its retail regions, enhancing nontraditional delivery channels, streamlining internal processes, and expanding products and services. As part of this initiative, four existing retail offices in Pittsburgh will be transformed into Financial Centers, innovative financial services complexes offering extended hours.

Key Takeaways:

• Mellon's strategic initiative involves modernizing and consolidating traditional offices, enhancing nontraditional delivery channels, streamlining internal processes, and expanding products and services.
• Four existing retail offices in Pittsburgh will become Financial Centers, offering extended hours, interactive video, 24-hour telephone banking, and personal computer-based banking.
• The bank will redesign 54 offices, relocate four offices, close eight offices, and open three new supermarket offices.
• Mellon's redesigns will feature extended hours, new Greeting Centers, Customer Service and Self-Service Centers, interactive video, in-office telephones linked to Mellon's Telephone Center, and additional automated teller machines.
• Financial Centers will also include customer conference rooms, on-site investment professionals, and a special area dedicated to small business customers.

Statistics:

• Mellon serves western Pennsylvania through a network of 129 traditional offices (excluding drive-up facilities), one Financial Center, 27 supermarket offices, and 238 Automated Teller Machines.
• The bank will redesign 54 offices, relocate four offices, close eight offices, and open three new supermarket offices.
• The new supermarket offices will be located in Irwin, Kennywood Giant Eagle, and Wilmington Giant Eagle.
• Financial Centers will feature a Welcome and Resource Station, on-site Investment Professionals, Self-Service areas, Transaction and Customer Service areas, Business Banking areas, Private Banking areas, and Client Conference Rooms.

Sources:

• PRNewswire, "Mellon Bank Announces Strategic Initiative to Reconfigure Retail Delivery System" (September 19, 1995)
• Mellon Bank, Fact Sheet -- Retail Financial Services Delivery System Reconfiguration (no date provided)
• The Dreyfus Corporation, press release (no date provided)
• Mellon Bank Corporation, annual report (no date provided)