Mercedes-Benz CEO Ernst Lieb Discusses Luxury Car Market Strategy

As the luxury car market evolves, Mercedes-Benz aims to expand its lineup and compete with rivals like BMW and Audi. In an interview with Bloomberg News, CEO Ernst Lieb discusses the company's strategy, noting that it has 40% of its portfolio in the small luxury segment, with plans to grow in this area. Lieb also emphasizes the importance of customer experience and satisfaction, highlighting the company's $1.4 billion investment in dealer facilities and employee training.

Key Takeaways:

• Mercedes-Benz aims to expand its lineup, particularly in the small luxury segment, with the introduction of the C-Class coupe.
• The company has 40% of its portfolio in the small luxury segment, with plans to grow in this area.
• Mercedes-Benz has invested $1.4 billion in dealer facilities and employee training to improve customer experience and satisfaction.
• The company has not seen significant benefits from reduced incentive levels in the market, unlike BMW.
• Mercedes-Benz is expanding its higher-end luxury offerings, including the SLS AMG Roadster, but notes that sales in this segment are limited due to high prices.
• The company does not currently manufacture models specifically for individual markets, but does offer regional variations and equipment to meet local requirements.

Statistics:

• Mercedes-Benz aims for 13 million vehicle sales this year, up from 10 million two years ago.
• The company has sold nearly 600 SLS AMG units in 2010, with plans to introduce a convertible version in the future.
• 40% of Mercedes-Benz's portfolio is currently in the small luxury segment.
• The company has invested $1.4 billion in dealer facilities and employee training.
• Mercedes-Benz outsold its main competitors in the first quarter, including BMW and Lexus.

Sources:

• Bloomberg News Transcript, April 20, 2011
• Interview with Erdst Lieb, CEO of Mercedes-Benz USA on Bloomberg TV.