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Merchant Warehouse Expands Mobile Payment Acceptance to 90% of US Smartphones

Strategic Insights

— 1 min read

Merchant Warehouse Inc., a leading independent sales organization, has enhanced its mobile payment-acceptance software, MerchantWare Mobile, to support both Microsoft Corp.'s Windows Mobile and Google Inc.'s Android operating systems. This expansion extends the potential coverage of MerchantWare Mobile to approximately 90% of smartphones sold in the United States. Building on its initial launch for Apple Inc.'s iPhone last year, followed by a version for Research In Motion Ltd.'s BlackBerry devices, the ISO's mobile payment solution is now accessible to a broader range of merchants.

Key Takeaways:

  • Merchant Warehouse's mobile payment-acceptance software, MerchantWare Mobile, now supports Windows Mobile and Android operating systems, in addition to BlackBerry and iPhone.
  • The expanded coverage enables MerchantWare Mobile to reach approximately 90% of smartphones sold in the United States.
  • All versions of MerchantWare Mobile are free to download, but merchants must have an account with the ISO to process transactions.
  • No sensitive card data are stored on phones using MerchantWare Mobile, and transactions are processed using attached card readers.
  • The ISO aims to increase payment card acceptance among merchants, including those in the home sales and home services sectors.
  • Referred to as the "mobile micro-business," this growing segment is expected to drive economic growth, and Merchant Warehouse sees its real competition as cash and checks.
  • Over 15,000 merchants have downloaded the software since last April, with an average of 200 new merchant accounts signed per month due to the ISO's mobile-acceptance software.

Statistics:

  • 90% of smartphones sold in the United States are now covered by MerchantWare Mobile.
  • 15,000+ merchants have downloaded the software since last April.
  • 200+ new merchant accounts are signed per month on average due to the ISO's mobile-acceptance software.
  • Merchant Warehouse has seen growth in payment card acceptance, but aims to acquire merchants that do not already accept payment cards.

Sources:

  • Merchant Warehouse Inc.
  • http://www.paymentssource.com/news/iso-adds-blackberry-application-product-portfolio-2687251-1.html
  • PaymentsSource

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