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Computer peripherals industry

Metabyte Revolutionizes TV Viewing with MbTV Technology

Strategic Insights

— 1 min read

Metabyte has been transforming the television experience with its MbTV Networks division, a software platform that learns individual viewing habits and creates personalized profiles. This technology, designed for suggestion and automatic recording, has led to strategic partnerships with companies like Seagate Technology and C-Cube Microsystems. The latest collaboration will bring MbTV-enabled Digital Video Recorders (DVRs) to market, offering time-shifted viewing and enhanced e-commerce opportunities through targeted advertising and personalized TV portals.

Key Takeaways:

  • Metabyte's MbTV Networks division utilizes software that automatically learns individual TV viewing habits and creates personalized profiles.
  • The MbTV client software suggests programs from an Electronic Program Guide (EPG) and automatically records on Personal TV Recorders (PVRs).
  • A deal with Seagate Technology enables the development of MbTV-enabled digital VCR products using Seagate's mass storage technology.
  • The strategic partnership with C-Cube Microsystems will develop MbTV-enabled DVR set-top and PC-based reference designs using C-Cube's DVxplore single-chip real-time video encode/decode MPEG-2 CODEC.
  • MbTV-enabled DVRs provide time-shifted viewing and allow recorded content to be watched at the viewer's convenience.
  • C-Cube Microsystems aims to drive broad adoption of Digital Video Recorders by offering a solution combining their MPEG-2 technology with MbTV Networks' personalized television application software.
  • Andy Fischer, MbTV Networks Director of Marketing, refers to MbTV technology as "Bandwidth for Brains," highlighting its ability to facilitate targeted advertising and personalized TV portals, creating e-commerce opportunities for OEMs.

Statistics:

  • Time-shifted viewing and recorded content can be accessed at the viewer's convenience.
  • C-Cube Microsystems' DVxplore single-chip real-time video encode/decode MPEG-2 CODEC is utilized in MbTV-enabled DVRs.
  • Seagate Technology's mass storage technology is used in MbTV-enabled digital VCR products.
  • The partnership between Metabyte and C-Cube Microsystems aims to improve time to market for OEMs delivering feature-rich DVR products.

Sources:

  • Metabyte Corporate (Metabyte Corporate, 510-494-9700, www.metabyte.com/mbtv)

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