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Twitter (Online social network)

Meta's Threads Takes Aim at Twitter with 30 Million Registered Users

Strategic Insights

— 1 min read

Meta's new social media platform, Threads by Instagram, has quickly gained popularity with over 30 million registered users since its launch. The app, created by Meta, the parent company of Facebook, Instagram, and WhatsApp, has been designed to provide a unique experience for users, with features that set it apart from Twitter. While some users have experienced occasional glitches and issues getting content to load, the app is still available in over 100 countries and 30 languages, via Apple's iOS and Android.

Key Takeaways:

  • Threads has attracted over 30 million registered users since its launch, with the app available in over 100 countries and 30 languages.
  • The app was created by Meta, the parent company of Facebook, Instagram, and WhatsApp, and has a feed of largely text-based posts, similar to Twitter.
  • Users can have real-time conversations and share photos and videos, but with a 500-character limit, and the ability to reply to, repost and quote other posts.
  • Threads borrows Instagram's aesthetic and navigation system and offers the ability to share posts from Threads directly to Instagram Stories.
  • The app does not have a trending section, and users cannot search for specific content, differentiating it from Twitter.
  • Threads does not have ads, unlike Twitter, but may implement monetization in the future.
  • The app's algorithm-driven timeline includes posts created by accounts that users don't follow, similar to Twitter's "For You" tab.
  • Threads is a mobile-only platform, but users can read posts on Threads.net, while Twitter is accessible via desktop and the Twitter app.
  • The app is available for download on the App Store for iPhone users and the Play Store for Android users.

Statistics:

  • Over 30 million registered users on Threads.
  • Available in over 100 countries and 30 languages.
  • Algorithm-driven timeline includes posts created by accounts that users don't follow.
  • No hashtags, trending section, or ad support.
  • Mobile-only platform with optional posting on Threads.net.

Sources:

  • Bloomberg
  • Reuters
  • Meta's official blog post on Threads
  • The Verge

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