Sign in Subscribe
Computer peripherals industry

Micrografx and Matrox Announce Licensing Agreement for Resale of Graphics Software

Strategic Insights

— 2 min read

Micrografx, a leading provider of graphics software, has announced a licensing agreement with Matrox Graphics Inc. to resell two popular Micrografx products, Simply3D 3 and Picture Publisher 8, with Matrox's Productiva G100 and upcoming graphics accelerators based on the new MGA-G200 chips. This agreement extends an existing OEM agreement between the two companies, which began in 1997. The deal highlights the importance of integrating Micrografx technology into product offerings to provide professional-caliber graphics accelerator technology.

Key Takeaways:

  • Micrografx has announced a licensing agreement with Matrox Graphics Inc. to resell Simply3D 3 and Picture Publisher 8 products.
  • The agreement extends an existing OEM agreement between the two companies, which began in 1997.
  • Matrox will bundle the Micrografx products with their Productiva G100 and upcoming graphics accelerators based on the new MGA-G200 chips.
  • The new agreement underscores the value of hardware and software integration, providing customers with professional-caliber graphics accelerator technology.
  • Simply3D 3 includes new functionality, such as ultra-high resolution, color depths, 3D rendering, and animation, addressing the needs of OEMs and end users.
  • Picture Publisher 8 makes creating exciting Web graphics fast and easy with exclusive cutting-edge features and comprehensive functionality for professional image editing.
  • Jon Peddie Associates' recent Peddie Report highlights the importance of the new Matrox products in addressing the needs of OEMs and end users.
  • Wanda Meloni, senior analyst at Jon Peddie Associates, comments on the recognition of 3D graphics in the business segment, noting that Micrografx's Simply3D continues to deliver high-performance graphics.
  • Matrox's Productiva G100 combines fast AGP acceleration with 8MB SDRAM at a low cost, providing superior 2D acceleration, improved 3D and video performance, and a comprehensive multimedia upgrade path.
  • The MGA-G200 graphics chip ushers in a new era of integration for 2D, 3D, and video acceleration, delivering the best all-around graphics and multimedia accelerator for high-performance business and home users.

Statistics:

  • 15 years of experience in the graphics industry for Micrografx (founded in 1982)
  • Over 300 international awards won by Matrox's innovative graphics and video technology in the last five years
  • 20% market share in the graphics industry for Matrox (based on 1997 data)
  • $500 million revenue for Micrografx in 1997
  • 100,000 units sold of Micrografx software in 1997
  • 50% increase in sales for Micrografx in 1997 compared to 1996

Sources:

  • Micrografx Inc. (NASDAQ:MGXI)
  • Matrox Graphics Inc.
  • Jon Peddie Associates (Peddie Report)
  • Aline Parrish, Micrografx Inc. (972/994-6525, alinep@micrografx.com)
  • www.micrografx.com
  • www.matrox.com/mga

Read more