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Microsoft and PCTV Inc. Launch Joint Programming Initiative on Business Computing

Strategic Insights

— 2 min read

Microsoft Corp. and PCTV Inc. have jointly developed a series of programs to air on the Jones Computer Network via the Mind Extension University cable television channel. The series, which debuts this Sunday evening, is designed to provide comprehensive information on Microsoft's platform for business computing to the 13 million homes reached by PCTV programming.

The joint series aims to offer timely information on Microsoft business products, using real-life examples to aid businesses in their technology-purchasing and implementation decisions. The programs will be produced in collaboration with Microsoft TV, Microsoft's business-to-business television service, which broadcasts via satellite to thousands of companies in North America and Europe each week.

Key Takeaways:

  • The joint series between Microsoft and PCTV Inc. will air weekly on the Jones Computer Network via the Mind Extension University cable television channel, reaching 13 million homes.
  • The series will provide in-depth information on Microsoft's platform for business computing, using real-life examples to aid businesses in their technology-purchasing and implementation decisions.
  • The programs will be produced in collaboration with Microsoft TV, which broadcasts via satellite to thousands of companies in North America and Europe each week.
  • The series will feature a solution implemented by a credit-card processing firm using Microsoft BackOffice and the Windows NT operating system.
  • Microsoft's business customers and channel partners have expressed interest in television as a convenient way to stay current on technology.
  • Stewart Cheifet, president of PCTV Inc., will anchor the series, which will also feature new segments of the popular "DevCast" series and a special series on the Windows 95 operating system scheduled to begin in February.
  • PCTV Inc. is the world's leading producer of television programming about computers and technology, with programs broadcast in more than 100 countries around the globe.

Statistics:

  • The joint series will encompass more than 50 hours of in-depth programming in the next six months.
  • PCTV Inc. supplies viewers with 14 hours per week of technology programming, including "Computer Chronicles," now in its 12th broadcast season.
  • Microsoft TV broadcasts via satellite to thousands of companies in North America and Europe each week.
  • Microsoft is the worldwide leader in software for personal computers, founded in 1975.
  • The company offers a wide range of products and services for business and personal use, each designed to make it easier and more enjoyable for people to take advantage of the full power of personal computing.

Sources:

  • PRNewswire, "Microsoft Corp. and PCTV Inc. Jointly Produce In-Depth Programming to Air on Jones Computer Network"
  • PCTV Inc. Press Release, "PCTV and Microsoft TV Launch Joint Programming Initiative on Business Computing"
  • Microsoft Corporation Press Release, "Microsoft and PCTV Inc. Launch Joint Programming Initiative on Business Computing"

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