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Microsoft Expedia.com Offers Companion Award Promotion with Northwest Airlines

Strategic Insights

— 1 min read

Travelers purchasing a Northwest Airlines ticket through Microsoft Expedia.com between October 12 and November 5 will receive a $99 Companion Award certificate redeemable with their next purchase of a Northwest ticket. This promotion is designed to stimulate travel during the winter season and encourages people to plan trips with a friend. Al Lenza, vice president of distribution planning at Northwest Airlines, sees this offer as an opportunity to leverage the popularity of the Expedia travel site.

Key Takeaways:

  • The promotion is valid for travel within the 48 contiguous United States or Alaska and from the 48 contiguous United States to Canada.
  • The Companion Award certificate is valid for one coach-class, round-trip $99 companion ticket with the purchase of one qualifying round-trip coach-class ticket.
  • Travel must begin and end in the 48 contiguous United States or Alaska, and all tickets must be issued as electronic tickets.
  • Travelers must purchase their tickets before November 5 to receive the Companion Award certificate, which can be redeemed through Expedia.com for travel on Northwest Airlines.
  • The promotion aims to stimulate travel during the winter season and targets travelers looking to plan trips with a friend.
  • Northwest Airlines is the fourth-largest airline in the world, carrying over 50 million passengers annually.
  • Microsoft Expedia.com has become one of the Web's most successful electronic-commerce sites, with over 3 million monthly visitors and weekly travel sales exceeding $5 million.

Statistics:

  • The promotion is valid for travel within the 48 contiguous United States or Alaska and from the 48 contiguous United States to Canada.
  • The Companion Award certificate is valid for one coach-class, round-trip $99 companion ticket with the purchase of one qualifying round-trip coach-class ticket.
  • Travel must be completed by February 12, 1999.
  • Northwest Airlines carries over 50 million passengers annually.
  • Microsoft Expedia.com has over 3 million monthly visitors and weekly travel sales exceeding $5 million.
  • The promotion is valid for travel booked through Expedia.com before November 5.

Sources:

  • "Offer Available Now Through Nov. 5 Only on Expedia.com"
  • Northwest Airlines press release, 1998
  • Microsoft Expedia.com website, 1998
  • Microsoft press release, 1998

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