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Microsoft's Mobile Strategy Unravels: New Phones Announced

Strategic Insights

— 1 min read

Microsoft Corporation's mobile strategy has been facing significant challenges in recent times. Despite this, the company is expected to announce a couple of smartphones next week, code-named Turtle and Pure, which will be targeted at teenagers and youngsters. These handsets will be based on the Sidekick software and will feature integration with Xbox, Zune, and social networking sites. The devices will be manufactured by Sharp Corp. and distributed through a joint venture between Verizon Communications and Vodafone Group.

Key Takeaways:

  • Microsoft is set to announce two new smartphones next week, code-named Turtle and Pure, which will be targeted at teenagers and youngsters.
  • The handsets will be based on the Sidekick software and will feature integration with Xbox, Zune, and social networking sites.
  • The devices will be manufactured by Sharp Corp. and distributed through a joint venture between Verizon Communications and Vodafone Group.
  • The new phones will be aimed at attracting the young crowd with their sleek and stylish designs, slide-out keyboards, and touchscreen displays.
  • Despite the launch of new devices, Microsoft may struggle to regain its market share in the U.S. smartphone market.
  • The company has chosen to launch the new phones based on the previous Windows Mobile 6.5 platform instead of waiting for the upcoming Windows Mobile 7 platform.

Statistics:

  • Microsoft's share of the U.S. smartphone market has been sagging.
  • Smartphones from Apple Inc. and Research In Motion Ltd. remain extremely popular and continue to hold market share.
  • The new Microsoft phones will be based on the Sidekick software, which was acquired from Danger a few years ago.
  • The devices will be distributed through a joint venture between Verizon Communications and Vodafone Group.

Sources:

  • http://www.zacks.com/
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