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Computer peripherals industry

Microsoft's The Microsoft Network Gains Widespread Industry Support

Strategic Insights

— 1 min read

Microsoft's planned online service, The Microsoft Network, has received significant industry backing with over 50 leading software and hardware PC vendors committing to provide services to their customers via the platform. This move is expected to provide users with access to a wide range of services, including customer support, product information, and direct marketing. The Microsoft Network is targeted for release in August 1995 and will be accessible in over 43 countries, with its client application localized in 25 languages.

Key Takeaways:

  • More than 50 leading software and hardware PC vendors, including Borland International, Computer Associates International, and Dell Computer Corp., have committed to providing services to their customers via The Microsoft Network.
  • The Microsoft Network will offer customers comprehensive access to services such as customer-service, technical-support, product-information, promotional-offerings, and direct-marketing.
  • Select companies' services may be available on The Microsoft Network before its full commercial availability.
  • The Microsoft Network technology allows vendors to be where their customers will be looking for them and offers a compelling and meaningful way to communicate with customers.
  • Borland International, as a leading provider of software development tools, is committed to making information about their products and services easily accessible via The Microsoft Network.
  • Dell Computer Corp. views The Microsoft Network as a natural progression of online communication between vendors and their customers.
  • The Microsoft Network will be an important conduit for communicating with consumers and provide an easy-to-use interface that suits the needs of the target audience.

Statistics:

  • Over 50 software and hardware PC vendors have committed to providing services to their customers via The Microsoft Network.
  • The Microsoft Network is targeted for release in August 1995.
  • The Microsoft Network will be accessible in more than 43 countries.
  • The client application for The Microsoft Network will be localized in 25 languages.

Sources:

  • PRI, February 8 /PRNewswire/ /PR Newswire Anne Delaney, February 8, 1995
  • Microsoft Corporation
  • Borland International
  • Computer Associates International
  • Dell Computer Corp.
  • Gateway 2000 Inc.

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