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Tourism

Minas Gerais Shines at 27th AVIRRP Tourism Fair

Strategic Insights

— 1 min read

The state of Minas Gerais in Brazil concluded its participation in the 27th AVIRRP Tourism Fair with impressive results, showcasing the region's rich culture, nature, and hospitality to over 6,000 industry professionals. The event, held on September 5th and 6th at the Taiwan Events Center in Ribeirao Preto, Sao Paulo, featured Minas Gerais as one of the most visited booths, highlighting its unique experiences and welcoming atmosphere. The state government, through the State Secretariat of Culture and Tourism, partnered with municipalities, hotels, tourist agencies, and regional government agencies to create an immersive experience for visitors.

Key Takeaways:

  • Minas Gerais attracted attention at the AVIRRP Tourism Fair with its extensive range of experiences, including traditional cuisine, ecotourism, and artisanal cheeses recognized by UNESCO as Intangible Cultural Heritage of Humanity.
  • The state's booth at the fair was one of the most visited, with over 600 dishes served, including award-winning cheeses, sweets, and delicacies, in homage to the Congado Mineiro banquets.
  • Minas Gerais showcased two strategic destinations: the Serra da Canastra, which combines nature, culture, and hospitality, and the Minas Sea, with Furnas Lake and its monumental canyons.
  • The state's participation in the fair's networking and training sessions enabled strategic meetings with travel agents, tour operators, airlines, and hotel chains, promoting collective action to project Minas Gerais as a competitive tourism destination.
  • Minas Gerais is among the six states with the largest fleet of sports and leisure vessels in the country, even surpassing some coastal states, with Lake Furnas being a major driver of development.

Statistics:

  • 6,000 industry professionals attended the 27th AVIRRP Tourism Fair.
  • Minas Gerais served over 600 dishes to visitors, including traditional cuisine and artisanal cheeses.
  • The state's participation in the fair generated connections and opportunities for business and the strengthening of Minas Gerais' image as a cultural and experiential tourism destination.
  • Minas Gerais is among the six states with the largest fleet of sports and leisure vessels in the country.
  • The state's hotel occupancy rates in destinations such as Capitolio, Sao Roque de Minas, and Vargem Bonita are high.

Sources:

  • "Participacao de Minas Gerais em Moeda de Turismo gera Conexoes Estrategicas e Alto Fluxo de Visitantes." Agência Minas. (Translated version)
  • The original story is available at: https://www.agenciaminas.mg.gov.br/noticia/participacao-de-minas-gerais-em-feira-de-turismo-gera-conexoes-estrategicas-e-alto-fluxo-de-visitantes

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