Mitsubishi Electric Strengthens Air Conditioning Presence in Middle East

Mitsubishi Electric Corporation's wholly owned subsidiary Mitsubishi Electric Hydronics & IT Cooling Systems S.p.A. (MEHITS) has established a subsidiary company in the Dubai Airport Freezone, aiming to capitalize on growing demand for data center cooling solutions in the region. The new company, MEHITS Middle East FZCO, will serve as a regional hub for air conditioning and IT cooling operations, offering comprehensive one-stop services for applied air conditioning and IT cooling systems. By leveraging the geographical advantages of its base in Dubai Airport Freezone, MEHITS aims to enhance customer service and create synergies with other MEHITS companies in India and China.

Key Takeaways:

• Mitsubishi Electric Hydronics & IT Cooling Systems S.p.A. (MEHITS) has established a subsidiary company, MEHITS Middle East FZCO, in the Dubai Airport Freezone to strengthen its air conditioning presence in the Middle East.
• The new company will serve as a regional hub for air conditioning and IT cooling operations, offering one-stop services from design-related technical support to sales, installation, operation, and maintenance.
• MEHITS aims to capitalize on growing demand for data center cooling solutions in the Middle East, particularly in Dubai, where data center construction is rapidly increasing.
• The company will leverage the geographical advantages of its base in Dubai Airport Freezone to create synergies with other MEHITS companies in India and China, utilizing their collective expertise and technological capabilities.
• The Dubai Airport Freezone hosts a diverse range of companies engaged in trade, logistics, manufacturing, and IT, making it an ideal location for MEHITS Middle East FZCO.
• Mitsubishi Electric expects to strengthen its market responsiveness in the Middle East and support the continued growth of its air conditioning systems business worldwide.

Statistics:

• Data center construction is increasing worldwide, including in the Middle Eastern region, leading to growing demand for IT cooling.
• In the Middle East, especially in Dubai, the trend of increasing data center construction is pronounced, with MEHITS Middle East FZCO aiming to capitalize on this demand.
• The Dubai Airport Freezone was established in 1996 and hosts a diverse range of companies engaged in trade, logistics, manufacturing, and IT.

Sources:

• Mitsubishi Electric Corporation
• Mitsubishi Electric Hydronics & IT Cooling Systems S.p.A. (MEHITS)
• pivotalsources.com