Professional soccer

Mobile Couponing Revolutionizes FIFA World Cup Experience

Strategic Insights

Jun 20, 2006 — 1 min read

Fans attending FIFA World Cup games in Kaiserslautern, Germany, have been introduced to a mobile couponing program that offers a unique way to save on beers. The program, developed by Gavitec AG - mobile digit, a NeoMedia Technologies company, in cooperation with FunkTicket AG, allows fans to receive a money-off coupon in the form of a smartcode on their mobile phone. By scanning the smartcode using Gavitec's EXIO scanner, fans can redeem a EUR 2 discount on the price of a Bitburger beer, drawn from the tap of Germany's second biggest brewery.

Key Takeaways:

The mobile couponing program is a collaboration between Gavitec AG - mobile digit and FunkTicket AG, with partners including Bitburger beer, handypoints.de, and Pavillion.
The program allows fans to receive a EUR 2 discount on the price of a Bitburger beer by scanning a smartcode on their mobile phone.
Gavitec's EXIO scanner enables the instant printing of a coupon, which can be redeemed at the beer stand.
NeoMedia's Gavitec AG has developed the hardware scanners to enable the innovative FIFA World Cup mobile couponing program.
The mobile couponing program will continue through the end of the World Cup games in Kaiserslautern.
Gavitec AG - mobile digit is a leader in technology provision for code-reading systems and software for mobile applications.
The company has received several awards, including the Ericsson Mobile Application Award and two technology awards from the U.K.'s Royal Television Society.

Statistics:

EUR 2 (approximately $2.60) discount on the price of a Bitburger beer.
Gavitec has received the Ericsson Mobile Application Award.
Gavitec has also received two technology awards from the U.K.'s Royal Television Society.
Gavitec has a wide range of well-known customers and partners, including Vodafone, Nokia, Unisys, Turkcell, McDonald's, and SkiData.

Sources:

NeoMedia Technologies, Inc. (www.neom.com).
Gavitec AG - mobile digit (www.gavitec.com).
FunkTicket AG (www.funkticket.de).
Original press release, undated.

The End of American Hypergrowth

For two centuries, the US economy grew by adding workers. That's over.

Healthcare's $5.3 Trillion Drag

How Medical Spending Became America's Biggest Productivity Tax

Breakthrough in Nanotechnology: Electromagnetic Shock Treatment Shows Promise

Researchers at the Wuhan University of Technology in China have made significant progress in the field of nanotechnology, specifically in the area of nanoindentation. A novel electromagnetic shock treatment (EST) method has been developed to enhance the microscale mechanical properties of a titanium alloy, with promising results obtained through array-based

Gut Microbiota Plays Crucial Role in Immunotherapy Success for Colon Cancer Patients

Research investigators at the Zhengzhou Central Hospital Affiliated to Zhengzhou University have made groundbreaking discoveries on the role of gut microbiota in determining the efficacy of immunotherapy for colon cancer patients. The study, which was recently published in Biochimica et Biophysica Acta, reveals that specific bacterial species and microbial metabolites

Read more

The End of American Hypergrowth

Healthcare's $5.3 Trillion Drag

Breakthrough in Nanotechnology: Electromagnetic Shock Treatment Shows Promise

Gut Microbiota Plays Crucial Role in Immunotherapy Success for Colon Cancer Patients