Morrisons Unveils Bright Yellow Initiative to Support Marie Curie

Morrisons, the UK supermarket chain, has launched a colorful initiative to support Marie Curie, a charity that provides end-of-life care. One in four of the supermarket's baskets, trolleys, cafeÌ chairs, and car parking spaces will be daffodil yellow, with hundreds of promotional products sporting new yellow packaging. Customers can help raise vital money for Marie Curie by buying promotional 'Every Pack Gives Back' products, which will see a percentage of the sale price donated to the charity. Morrisons aims to contribute £15 million to Marie Curie through the sale of these promotional items.

Key Takeaways:

• Morrisons will turn one in four of its baskets, trolleys, cafeÌ chairs, and car parking spaces daffodil yellow to support Marie Curie.
• Hundreds of promotional products, including Innocent Orange Juice, Pampers Nappies, and Soreen Malt Loaf, will feature new yellow packaging.
• For every promotional product purchased, Morrisons will donate a percentage of the sale price to Marie Curie.
• Select products will feature a bespoke 'Every Pack Gives Back' design to help customers easily identify them.
• Morrisons has also revealed plans to sell a limited edition Bag for Life, roll out a Marie Curie-branded grocery delivery van, and host in-store fundraising events.
• The More Card app will also turn yellow to mark fundraising efforts.
• Morrisons's loyalty scheme will allow More Card members to convert points into a monetary donation to Marie Curie, with 1,000 points equalling a £1 donation.
• This initiative follows Morrisons's announcement that it has already raised £2.6m for Marie Curie since their partnership launched in November 2024.

Statistics:

• Morrisons aims to contribute £15 million to Marie Curie.
• £2.6m has already been raised for Marie Curie since the partnership launched in November 2024.
• 1,000 More Card points are equivalent to a £1 donation to Marie Curie.
• Hundreds of promotional products will feature new yellow packaging.

Sources:

• Express: "Morrisons shoppers to see burst of yellow throughout the store as supermarket chain turns baskets, trolleys, cafeÌ chairs and car parking spaces daffodil yellow."
• Morrisons press release.