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Software industry

Motion-Sensing Systems Unveiled at E3: Nintendo's Competition Heats Up

Strategic Insights

— 1 min read

Industry leaders Sony Computer Entertainment Inc. and Microsoft Corp. unveiled motion-sensing systems at the Electronic Entertainment Expo in Los Angeles, amidst concerns of declining global video game demand. The competition is intensifying to capture market share with Nintendo already pioneering the motion-sensing technology in its Wii console. Sony's motion controller system, compatible with the PlayStation 3 console, uses a special controller and digital camera to track player movements, while Microsoft's system captures player movements directly without the need for controllers. Nintendo is set to launch a new product featuring improved motion sensing in June.

Key Takeaways:

  • Sony Computer Entertainment Inc. demonstrated its motion controller system for the PlayStation 3 console at E3, utilizing a combination of a special controller and digital camera to track player movements.
  • Microsoft unveiled its own motion-sensing system for the Xbox 360 console, capable of capturing player movements directly without the need for controllers.
  • Nintendo announced a new product featuring more accurate motion sensing for its Wii console, set to launch in June, while Sony's motion controller system is expected to launch as early as next spring.
  • Global video game demand is projected to decline in 2009, prompting industry leaders to release diverse hardware and software incorporating motion-sensing technology in hopes of revitalizing the market.
  • Sony and Microsoft's motion-sensing systems aim to compete with Nintendo's pioneering technology in the Wii console.
  • The new technologies have the potential to capture market share and drive growth in the video game industry.

Statistics:

  • 2009 is projected to witness a decline in global video game demand.
  • The PlayStation 3 console is compatible with Sony's motion controller system.
  • The Xbox 360 console is equipped with Microsoft's motion-sensing system.
  • Nintendo's new product featuring improved motion sensing for the Wii console is set to launch in June.
  • Sony has announced that its motion controller system will be available in stores as early as next spring.

Sources:

  • Asia Pulse - "Sony, Microsoft Unveil Motion-Sensing Systems at E3"
  • (Nikkei) - No date - "Game market in a crisis"

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