Sign in Subscribe
Telecommunications equipment industry

Motorola and Burton Snowboards Unveil Revolutionary Snowboarding Experience

Strategic Insights

— 1 min read

Motorola and Burton Snowboards have launched a ground-breaking collaboration that promises to transform the snowboarding experience for winter enthusiasts. The partnership combines Motorola's cutting-edge technology with Burton's expertise in snowboarding equipment and apparel, resulting in three innovative products that will allow riders to seamlessly switch between their iPod playlists and incoming calls while on the slopes.

Key Takeaways:

  • The collaboration between Motorola and Burton Snowboards includes the development of three Bluetooth-enabled products: a jacket, a helmet, and a beanie, designed to provide wireless, high-performance connectivity and playability on the mountain.
  • The products feature embedded systems that link a rider's cell phone and/or iPod, allowing for seamless, unobtrusive wearability and playability.
  • The alliance represents a powerful collaboration between global industry trailblazers, with Motorola recognized for introducing the age of commercial wireless products and Burton known for producing the world's finest snowboarding equipment and apparel.
  • The partnership includes a three-year global sports marketing alliance, which includes a strong Motorola presence at Burton's world-renowned Open Snowboarding Championship Series and event tour.
  • The products have been designed to overcome extreme conditions and improve the snowboarding experience on the mountain.

Statistics:

  • 2005 Consumer Electronics Show
  • 2006 winter season
  • 3-year global sports marketing alliance
  • $27.1 billion in sales for Motorola in 2003 (Motorola 2003 annual report)
  • 30+ years of experience in producing snowboarding equipment and apparel for Burton Snowboards

Sources:

  • Motorola: "Motorola Introduces First Bluetooth-Enabled Outdoor Gear for Snowboarders" (Motorola press release)
  • Burton Snowboards: "Burton Snowboards and Motorola Unveil Revolutionary Snowboarding Experience" (Burton Snowboards press release)
  • MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
  • Ojo is a trademark of WorldGate Service, Inc.

Read more