Software industry

MSNBC Chooses Talk City's Services to Enhance Interactive Experiences

Strategic Insights

Aug 28, 2000 — 1 min read

MSNBC.com, the leading interactive news site, has selected Talk City's community solutions services to boost the efficiency of its online interactive features. The agreement aims to provide MSNBC.com with advanced technology and expert management for its online events, open chat, and community forums. This collaboration will enable MSNBC.com to expand its distribution channels for its popular content, fostering a stronger sense of community and interaction among its users.

Key Takeaways:

MSNBC.com has chosen Talk City's community solutions services to enhance its online interactive features.
The partnership will host MSNBC.com's weekly live chat events and "always-open" chat rooms, such as SportsChat and NewsChat.
Talk City's trained experts will educate MSNBC.com's hosting and production team on the implementation and management of these new marketing tools.
The agreement aims to increase efficiency and provide advanced technology and expert management for users' online experiences.
Peter Friedman, chairman and CEO of Talk City, highlighted MSNBC.com's successful approach to embracing multiple media technologies, including broadcast, cable, and the Internet.
Talk City's services will help MSNBC.com establish high-value relationships with its customers and extend brand equity through the Internet.

Statistics:

MSNBC.com is the number one news site based on audience data tracked by Media Metrix.
MSNBC.com delivers the best of NBC News, MSNBC Cable, CNBC, and NBC Sports.
The site provides expanded content via partnerships with 14 additional organizations, including The Washington Post, Newsweek, and The Wall Street Journal.

Sources:

PR Newswire - "MSNBC.com Chooses Talk City for Interactive Chat Features"
MSNBC.com - "About MSNBC"
MSNBC.com - "About MSNBC.com"
Talk City - "About Talk City"
Media Metrix - "Internet Measurement Service"
Private Securities Litigation Reform Act - "Safe Harbor" statement under the Private Securities Litigation Reform Act.

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