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MTV and Myelin Media Announce Strategic Alliance for Stacked with Daniel Negreanu

Strategic Insights

— 1 min read

MTV and Viacom's new interactive entertainment division, MTV Games, have partnered with Myelin Media to bring the Texas Hold'em game Stacked with Daniel Negreanu to various platforms in Fall 2005. The deal will allow MTV to integrate Stacked into its on-air, online, mobile, and other platforms, creating a unique experience for poker enthusiasts. The alliance marks the latest in a series of gaming announcements from MTV Games and represents a significant expansion into the interactive entertainment market.

Key Takeaways:

  • MTV and Myelin Media have formed a strategic alliance to bring Stacked with Daniel Negreanu to various platforms in Fall 2005.
  • The deal will allow MTV to integrate Stacked into its on-air, online, mobile, and other platforms, creating a unique experience for poker enthusiasts.
  • MTV Games, the new interactive entertainment division of Viacom, will work closely with Myelin Media to develop programming based on the Stacked brand to air around the release of the game.
  • The game, Stacked with Daniel Negreanu, is a Texas Hold'em game scheduled for release in Fall 2005 for the Xbox, PlayStation 2, PSP, and PC.
  • The game features next-generation gameplay, broadcast quality production, and advanced strategies from poker's premiere player, Daniel Negreanu.
  • MTV.com will serve as the official online site for Stacked, allowing players to participate in official online tournaments, view tournament standings and game play stats, and interact with the pros.
  • The initiative with Myelin for Stacked further extends MTV.com's coverage of video games and follows the recent launch of Video Games on MTV.com.

Statistics:

  • The game, Stacked with Daniel Negreanu, is scheduled for release in Fall 2005 for the Xbox, PlayStation 2, PSP, and PC.
  • The game will feature a revenue-sharing structure, allowing MTV to participate in the game's financial success.
  • MTV Games will work in-house through its newly created interactive entertainment studio to produce and market original video game titles.
  • The division will also forge strategic marketing partnerships with game publishers to connect with the MTV audience across multiple platforms.
  • Myelin Media, LLC is a privately funded entertainment software publisher headquartered in New York City, established in March 2004.

Sources:

  • Viacom Inc. (NYSE: VIA) (NYSE: VIAB)
  • Microsoft Corporation
  • Sony Computer Entertainment Inc.
  • MTV Networks
  • Myelin Media, LLC.

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