MTV Networks Appoints Braden Herman as Senior Vice President of Digital Advertising Operations
MTV Networks, a division of Viacom Inc., has named Braden Herman as Senior Vice President of Digital Advertising Operations. In this position, Herman will oversee the optimization of MTVN's digital ad sales structure and enable clients to effectively target audiences across the company's portfolio of brands. Herman will report to Hank Close, President, U.S. Ad Sales, MTV Networks.
Key Takeaways:
- Braden Herman has been appointed as Senior Vice President of Digital Advertising Operations at MTV Networks, responsible for optimizing the company's digital ad sales structure.
- Herman will enable clients to effectively target audiences across MTVN's portfolio of brands, including MTV, MTV2, VH1, and Nickelodeon.
- Prior to his appointment, Herman served as Vice President of Advertising Sales for Advertising.com, where he led business intelligence and strategy for the company's sales division.
- Herman has extensive experience in digital advertising, having previously directed the company's management of all media for web, affiliate, and behavioral targeting products.
- He has also ran Advertising.com's ad serving product division and joined the company in 2003 as a Director of Corporate Development.
Statistics:
- MTV Networks owns and operates more than 130 channels worldwide.
- The company has a robust consumer products business and more than 100 interactive properties worldwide.
- MTV Networks has licensing agreements, joint ventures, and syndication deals to display its programming services worldwide.
- Braden Herman has a B.A. in Economics from Duke University and a J.D. from the University of Virginia School of Law in 1999.
Sources:
- MTV Networks' press release dated October 9, 2008.
- Viacom Inc.'s website.
- Advertising.com's website.
- Willkie Farr & Gallagher's website.
- Duke University's website.
- University of Virginia School of Law website.