MTV to Premiere New Videos from Beyonce, Jessica Simpson and Justin Timberlake

MTV announced a joint premiere event for new videos from three major artists: Beyonce, Jessica Simpson, and Justin Timberlake. The premiere will take place on MTV and MTV Overdrive, with exclusive on-demand access to all three videos available for 24 hours after their on-air debut. This event marks a significant moment for music fans, with each artist promoting their latest album releases. The timing and duration of the premiere align with the launch of new albums by Beyonce, Jessica Simpson, and Justin Timberlake.

Key Takeaways:

• MTV will premiere new videos from Beyonce, Jessica Simpson, and Justin Timberlake simultaneously on MTV and MTV Overdrive.
• MTV Overdrive will be the only online platform where viewers can access all three videos on-demand for 24 hours after their on-air premieres.
• The premiere event will take place during "Total Request Live," which airs weekdays at 3:30 p.m. ET/PT.
• Each video will be introduced by its respective artist, with on-air premieres on July 12th for Beyonce, July 19th for Jessica Simpson, and July 25th for Justin Timberlake.
• The release dates for the aforementioned artists' new albums are September 4th for Beyonce (her 25th birthday and a global release), September 5th in America for Beyonce, August 29th for Jessica Simpson, and September 12th for Justin Timberlake.
• "Making The Video" will feature behind-the-scenes content for each artist's new video after the on-air premiere of "TRL."

Statistics:

• New videos from Beyonce, Jessica Simpson, and Justin Timberlake will premiere simultaneously on MTV and MTV Overdrive.
• 24-hour on-demand access will be available exclusively on MTV Overdrive after the on-air premiere of each video.
• Attribution:

- MTV -

- MTV Overdrive -

- Beyonce -

- Jessica Simpson -

- Justin Timberlake -

- MTV Times Square studios -

- Eva Longoria -

- Ryan Seacrest -

- Christina Applegate -

- Brett Ratner -

- Eva Longoria -

- Christina Applegate