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MTV Voices Awards Honor Justin Bieber and Northern Ireland Youth Forum at 2011 MTV EMA Weekend

Strategic Insights

— 2 min read

At the 2011 MTV Europe Music Awards (EMA) weekend, Justin Bieber and the Northern Ireland Youth Forum (NIYF) will be honored with the first-ever "MTV Voices" Awards. The new pro-social platform, MTV Voices, is a unique online space that highlights socially positive and inspirational content produced by a select team of global correspondents, international and local music artists, and MTV's audience. Bieber will be recognized for his BELIEVE CHARITY DRIVE, which aims to raise millions of dollars for 20 charities around the world, focusing on education, youth well-being, and music. The NIYF, a youth-led organization promoting the views of Irish and Northern Irish youth in community, issue-based, political, and social forums, will also receive a Hyundai Veloster sports coupe.

Key Takeaways:

  • Justin Bieber will be the first artist to receive the MTV Voices Award for his BELIEVE CHARITY DRIVE, which aims to raise millions of dollars for 20 charities worldwide.
  • The Northern Ireland Youth Forum (NIYF) will receive a Hyundai Veloster sports coupe for their efforts in promoting the views of Irish and Northern Irish youth.
  • MTV Voices is a new pro-social platform designed to be the exclusive online space for passionate and thought-provoking content produced by young writers, photographers, and filmmakers.
  • The platform will engage viewers around key MTV shows that explore critical issues for the millennial generation, such as bullying, self-confidence, and body image.
  • MTV Voices will be available in English, Spanish (Latin America), German, and Italian, with plans to launch in additional languages in the future.
  • The 2011 MTV EMA will feature performances by Lady Gaga, Bruno Mars, Coldplay, Red Hot Chili Peppers, and other top artists, and will honor Queen with their Global Icon award.
  • The show will premiere Sunday, November 6th at 9PM CET from Belfast, Northern Ireland, and will air tape delayed in some markets.

Statistics:

  • 6 artists will perform at the 2011 MTV EMA: Lady Gaga, Bruno Mars, Coldplay, Red Hot Chili Peppers, Jessie J, and LMFAO.
  • 12 presenters have been confirmed for the show: Nicole "Snooki" Polizzi, Jenni "JWOWW" Farley, Awkward star Ashley Rickards, Katy Perry, Hayden Panettiere, Bar Refaeli, Sheamus, Irina Shayk, David Hasselhoff, Jeremy Scott, Selena Gomez, and Marc Jacobs.
  • The MTV Voices Awards will recognize two winners: Justin Bieber and the Northern Ireland Youth Forum (NIYF).
  • The 2011 MTV EMA will be broadcast in over 150 countries worldwide.
  • MTV has a global reach of more than 500 million households.

Sources:

  • MTV press release, November 2, 2011
  • MTV website, [www.mtv.com](http://www.mtv.com)
  • Viacom International Media Networks website, [www.vimn.com](http://www.vimn.com)

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