Music Sippy: Sunderland's New 4% Pale Ale Celebrates City's Music Scene

Sunderland is set to toast its status as a global Music City with the launch of Music Sippy, a new 4% pale ale brewed by VAUX. Inspired by the city's rich musical heritage, Music Sippy will be available exclusively at the Sunderland Craft Beer Festival this weekend, where it will be showcased in keg and can format. The beer's branding is a tribute to Sunderland's past, present, and future music scene, with a nod to the city's iconic music identity.

Key Takeaways:

• Music Sippy is a 4% pale ale brewed by VAUX, inspired by Sunderland's status as a global Music City.
• The beer will be launched at the Sunderland Craft Beer Festival this weekend, available in keg and can format.
• Music Sippy's branding celebrates Sunderland's past, present, and future music scene, featuring a Mackem red can with a spinning vinyl design.
• The partnership between VAUX and Sunderland Music City will support emerging local artists and DJs at the festival.
• The Sunderland Craft Beer Festival takes place during the Sunderland Year of Music, which celebrates the city's official designation as a global Music City in January 2025.

Statistics:

• 4% ABV (alcohol by volume) of Music Sippy.
• Music Sippy will be available in keg and can format.
• Sunderland Craft Beer Festival will feature a wide array of breweries and food traders.
• The festival will take place at The Fire Station from August 22-24, with a Sunderland Music City-curated stage featuring local artists and DJs.
• Sunderland has been officially designated as a global Music City by the Music Cities Network in January 2025.

Sources:

• Sunderland Music City (Sunderland's official music hub)
• VAUX (brewery)
• PCN (The Fire Station website)