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MyPhone Enables Wireless Network Operators to Rapidly Deploy Turnkey Mobile Portals Under Their Own Brands

Strategic Insights

— 2 min read

MyPhone is a Mobile Portal Platform that allows wireless network operators to quickly enter the Internet economy by offering their own branded portal sites for wireless subscribers. The platform includes a robust set of mobility-centric information services and applications for both PC's and microbrowser-capable wireless phones. MyPhone provides a framework for aggregation, presentation, personalization, and delivery of Internet-based content and wireless-network integrated applications.

Key Takeaways:

  • MyPhone is a turnkey Mobile Portal Platform that enables wireless network operators to rapidly deploy branded portal sites for wireless subscribers.
  • The platform includes a robust set of mobility-centric information services and applications for both PC's and microbrowser-capable wireless phones.
  • MyPhone manages delivery of Internet content and applications in multiple modes, including on the screen of phones using a WAP microbrowser and on any PC Internet browser.
  • The platform is expected to accelerate consumer adoption of WAP-based services by enabling network operators to rapidly roll out compelling new information services and applications.
  • MyPhone includes an extensive collection of Internet information services, including news feeds, stock and financial information databases, powerful email, address book, and calendar functionality.
  • The platform can be customized to allow network operators to offer their own differentiated look and feel, customer care functionality, and other unique features and mobility-centric applications.
  • MyPhone will include wireless-network integrated applications such as visual voicemail, which allows subscribers to view the contents of their voicemail box, including details about each message's time, length, and sender.
  • The platform is available as a hosted solution for network operators, emphasizing their brands to enable them to strengthen customer loyalty through their own Internet presence.

Statistics:

  • Phone.com, the provider of MyPhone, is headquartered in Silicon Valley, California, and has regional offices in London and Tokyo.
  • MyPhone is a complementary service to Phone.com's market-leading WAP-compatible UP.Link(TM) Server Suite.
  • The platform is expected to provide Phone.com with modest sources of revenues this fiscal year.
  • MyPhone will be demonstrated at the PCS'99 show in New Orleans (Booth #1826) and will be available for trials by network operators including Clearnet and Sprint PCS in the Fall.
  • The platform includes an extensive collection of Internet information services, including news feeds, stock and financial information databases, powerful email, address book, and calendar functionality.

Sources:

  • Phone.com, Inc. (Nasdaq: PHCM) press release, "MyPhone Enables Wireless Network Operators to Rapidly Deploy Turnkey Mobile Portals Under Their Own Brands" (September 20, 1999).
  • Gartner Group, Research Director -- Mobile and Wireless, Bob Egan, quoted in Phone.com, Inc. press release.
  • Bell Atlantic Mobile, Vice President of Wireless Data Sales & Marketing, Bill Davidson, quoted in Phone.com, Inc. press release.
  • Nextel Online, Vice President & General Manager, Mike Ozburn, quoted in Phone.com, Inc. press release.
  • Phone.com, Inc. prospectus dated June 10, 1999.

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