mySimon Secures Investment from e-Citi and Intel

Strategic Insights

Nov 29, 1999 — 1 min read

mySimon, inc., a leading comparison shopping site, has announced that it has received investments from e-Citi, the e-commerce unit of Citigroup, and Intel Corporation. The investment, amount undisclosed, is a significant addition to the $21 million raised by mySimon in its last round of financing this summer. The new investment will support a national branding campaign for mySimon and the continued enhancement of its service.

Key Takeaways:

mySimon has secured investments from e-Citi and Intel, joining other investors such as Brentwood Venture Capital, Marquette Venture Partners, and The Sprout Group.
The investment will support a national branding campaign for mySimon and the enhancement of its service.
mySimon is the premier Internet e-commerce hub focused on comparison shopping, offering unbiased information on how and where to buy all types of products online.
The company's service includes pricing, availability, detailed merchant information, shopping guides, product reviews, and personalization tools in over 200 categories from over 2000 online merchants.
mySimon's Simon to Go application allows users of 3Com's Palm VII to access the mySimon shopping service wirelessly.

Statistics:

$21 million: amount raised by mySimon in its last round of financing this summer
Hundreds of millions of products: number of products searched by mySimon
Thousands of stores: number of online stores searched by mySimon
200 categories: number of categories available on mySimon
2000 online merchants: number of online merchants listed on mySimon

Sources:

"mySimon Secures Investment from e-Citi and Intel" (PRNewswire, Nov. 30)
PC Magazine, Editor's Choice, October 29, 1999
http://www.mysimon.com
http://www.citigroup.com

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