National Contest Finalists Compete for "Dream Job" at Super Bowl XLIV

Strategic Insights

Feb 2, 2010 — 1 min read

A nationwide search has narrowed down to two finalists, Amanda Cameron and Ralph Lanier, Jr., who will compete to become the next "Director of the NFL Department of Fandemonium" and earn the coveted "dream job" title. The winner will be announced live on the CBS Super Bowl XLIV Pregame Show on February 7, 2010, at Sun Life Stadium. With fan voting still open until February 5, 2010, either Cameron, representing San Diego, or Lanier, representing Miami, will take home a $100,000 "signing bonus" and participate in various NFL events throughout the 2010 season.

Key Takeaways:

The "dream job" contest attracted over 200,000 applicants, with 32 finalists being randomly selected, one per NFL team.
The two finalists, Amanda Cameron and Ralph Lanier, Jr., were chosen based on fan voting and will compete in various challenges and experiences, including on-field tests and interactive challenges in New York.
The winner's duties will include announcing a pick at the 2010 NFL Draft, participating in on-field introductions at a game in London, and joining the coin toss ceremony at Super Bowl XLV.
The runner-up will receive $10,000 and serve as a backup to the winner.
Finalist Amanda Cameron and Ralph Lanier, Jr. have spoken enthusiastically about the experience, citing the opportunity to represent their teams and the NFL as a once-in-a-lifetime chance.
Monster Worldwide and the NFL have collaborated on the "Get a Monster Advantage" campaign, debuting a new commercial during the Super Bowl and extending the promotion through a microsite, www.fiddleafriend.com.

Statistics:

200,000+ applicants initially entered the "dream job" contest.
32 randomly selected finalists were chosen to compete.
250,000+ miles were traveled by the two finalists during the contest.
$100,000 is the "signing bonus" awarded to the winner.
$10,000 is the prize for the runner-up.

Sources:

Monster.com
Monster Worldwide, Inc.
National Football League (NFL)
CBS Super Bowl XLIV Pregame Show
NFL Films
Jerome Bettis
Sterling Sharpe

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