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Diwali

Nature-Friendly Diwali Gifting Options From Homegrown Brands

Strategic Insights

— 2 min read

As Diwali festivities approach, homegrown brands in the Tricity are opting for a nature-friendly, handcrafted approach to gifting. These businesses are focusing on sustainable products, natural dyes, and eco-friendly production methods to create unique and thoughtful gifts for the festival of lights. From handmade firecrackers that sprout into plants to artisanal chocolates made with preservative-free ingredients, these brands are making a conscious effort to reduce their environmental impact while still delivering festive cheer.

Key Takeaways:

  • Pataaree Studios has launched a debut Diwali gifting collection called Pataaree Wali Diwali, which is inspired by the vibrant bazaars of the nineties. The collection includes handmade firecracker torans, hamper baskets with doris and firecracker tassels, laddoo boxes, and dabbas for sweets and dry fruit.
  • The Terra Co's Diwali collection includes beej patakhas (plantable firecrackers), beej gheebattis (plantable diyas), and beej torans (plantable wall hangings).
  • Mozimo, a bean-to-bar chocolate brand, has launched a range of gourmet chocolates that are preservative, additive, and plastic free. Their chocolates are sourced from slavery-free regions in South India.
  • Chhoti Si Asha has created a festive collection made from pre-consumer textile waste, which is transformed into handcrafted products by women artisans.
  • Samarpan NGO supports underprivileged children who make diyas using natural materials like wax and wicker.
  • ThreadBee has worked with underprivileged women to create festival-specific products, including hand-made diyas, decorative candles, and handcrafted bags.
  • Rangaai and SoulMaatee are using natural resources to create sustainable products, such as eco-friendly printed table runner, wall art, and silk scarves.
  • Icawnic, a natural skin care line, offers handcrafted, eco-friendly products that are good for skin and the environment.

Statistics:

  • 100% of Pataaree Studios' Diwali collection is handmade and handcrafted.
  • Mozimo's chocolates are made with 100% preservative-free ingredients.
  • The Terra Co's beej patakhas are made with soil, vermicompost, coco peat, and seeds.
  • Chhoti Si Asha's products are made from 100% pre-consumer textile waste.
  • Samarpan NGO has been working with underprivileged children for 15 years.
  • ThreadBee has worked with underprivileged women for 5 years.
  • Rangaai uses 100% natural materials and dyes in their products.
  • Icawnic's products are handcrafted and eco-friendly.

Sources:

  • Pataaree Studios:

"Pataaree Wali Diwali" collection

(www.pataareestudios.com)

  • The Terra Co:

"Beej Patakha" initiative

(www.terraco.in)

  • Mozimo:

Bean-to-bar chocolate brand

(www.mozimochocolate.com)

  • Chhoti Si Asha:

Festival collection

(www.chhotisiasha.org)

  • Samarpan NGO:

Underprivileged children's diya-making program

(no website mentioned)

  • ThreadBee:

Festival products

(www.threadbee.in)

  • Rangaai:

Sustainable products

(www.rangaai.in)

  • SoulMaatee:

Creative unleash through clay

(Instagram: @soulmaatee9)

  • Icawnic:

Natural skin care line

(no website mentioned)

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