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Professional basketball

NBA Brand Valuations: Warriors Remain Top, Lakers and Celtics Follow

Strategic Insights

— 1 min read

The Golden State Warriors, despite a significant decline in brand value, maintain their position as the NBA's most valuable brand at $1.2 billion, according to the latest brand valuations. The Los Angeles Lakers hold the second spot, with a brand value of $973 million, followed by the New York Knicks, who saw a 12% increase in brand value to $720 million.

Key Takeaways:

  • The Golden State Warriors' brand value has decreased by 18% to $1.2 billion, despite remaining the NBA's most valuable brand.
  • The Los Angeles Lakers' brand value has dropped by 9% to $973 million, despite being the strongest brand in the league with a Brand Strength Index (BSI) score of 92.6.
  • The Chicago Bulls have risen three places to fourth, with a brand value increase of 36% to $616 million, making them the fastest-growing NBA brand this year.
  • The Lakers, Bulls, and Celtics are the NBA's top three strongest brands, according to the Brand Strength Analysis.
  • The Chicago Bulls' BSI score of 90.5 places them in second position, driven by their iconic legacy and broad international fan base.
  • The Boston Celtics rank third with a BSI of 89.7, reflecting consistent brand strength despite a challenging season.
  • Research highlights the Celtics' strong engagement, including a 9/10 score in "watched matches on TV," underscoring the loyalty and visibility of their fan base.

Statistics:

  • The NBA's total brand value has eased slightly this year, with a 6% decrease in brand value across the league.
  • The Golden State Warriors' brand value has decreased by 18% to $1.2 billion, from $1.48 billion in the previous year.
  • The Los Angeles Lakers' brand value has dropped by 9% to $973 million, from $1.07 billion in the previous year.
  • The Chicago Bulls have increased their brand value by 36% to $616 million, the fastest-growing NBA brand this year.

Sources:

  • World of Media JLT (2025)
  • Brand Finance (no date)
  • Laurence Newell, Managing Director, Americas, Brand Finance (no date)
  • Hugo Hensley, Head of Sports Services, Brand Finance (no date)
  • SyndiGate Media Inc. ()

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