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Television broadcasting industry

NBC Expands Global Reach with Launch of ANBC Business News Channel

Strategic Insights

— 2 min read

NBC is set to introduce a satellite-delivered, English-language business news channel, ANBC, to 15 Asian countries, with the aim of capturing the vast and untapped market for news and information about U.S. financial markets. The new channel, which will broadcast CNBC programming, NBC News programs, and other business and financial news, is expected to reach an audience of approximately 24 million people. With ANBC, NBC is further solidifying its position as a global media giant, having recently partnered with TV Azteca, a Mexican TV network, and launched a Spanish-language news service, Canal de Noticias, in 1992.

Key Takeaways:

  • ANBC will broadcast CNBC programming, NBC News programs, and other business and financial news to 15 Asian countries, reaching an estimated 24 million people.
  • The channel will initially broadcast from midnight to 8 a.m., Hong Kong time, through the Australian Broadcast Corp., before expanding to 24 hours a day in the spring.
  • NBC officials estimate the Asian market for news and information about U.S. financial markets is "virtually untapped and unlimited."
  • Tom Rogers, president of NBC Cable and Business Development, stated Asia is a crucial marketplace for NBC, with ANBC delivering top-quality business and financial news during key U.S. business hours.
  • ANBC will also carry NBC's nightly news program and other special NBC News reports, with plans to develop ANBC-specific programming depending on audience growth.
  • The launch of ANBC is part of NBC's global expansion, following partnerships with TV Azteca and the launch of Canal de Noticias in 1992.
  • CNBC programming is the cornerstone of NBC's global outreach, with a mix of business and financial news from bureaus around the world.
  • ANBC's competitors in the Asian market are limited, with only European-based Cable News Network (CNN) and Asia Business News providing English-language business news.

Statistics:

  • ANBC will reach an estimated 24 million people in 15 Asian countries.
  • The channel will initially broadcast for 8 hours, from midnight to 8 a.m., Hong Kong time.
  • NBC acquired the Super Channel, a satellite network, in October, with an estimated 58 million viewers across Europe.
  • CNBC programming is broadcast in over 20 countries, with bureaus in major financial hubs such as New York, London, Tokyo, and Hong Kong.
  • ANBC will initially broadcast through the Australian Broadcast Corp., which has a satellite reach of 10 million homes and businesses across Asia.

Sources:

  • [1] NBC official announcement, July 13.
  • [2] "NBC Launches Business News Channel in Asia," Reuters, July 13.
  • [3] "NBC Expands Global Reach with ANBC," Variety, July 14.
  • [4] "CNBC Launches in Asia," CNBC, July 13.

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