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NBC's Legacy of Storytelling Extends to the Web With First-Person Accounts From Olympic Athletes

Strategic Insights

— 2 min read

As the Olympic Games approach, NBC has unveiled its expanded Olympic coverage on the web, www.nbcolympics.com, co-produced by NBC Olympics and Quokka Sports. This innovative platform will provide viewers with enhanced coverage of the Olympic Games and the athletes who compete in them. The website features first-person accounts from Olympic athletes, including gymnast Dominique Moceanu, track & field star Dan O'Brien, and swimmer Amy Van Dyken, among others. These personal stories offer fans an emotional look into the athletes' experiences, training, and competitions. NBC's Olympic coverage will also include live streaming of events, athlete profiles, and behind-the-scenes stories.

Key Takeaways:

  • NBC's Olympic coverage on www.nbcolympics.com will feature first-person accounts from Olympic athletes, providing fans with a unique perspective on their experiences, training, and competitions.
  • The website will include coverage by NBC commentators and a dedicated team of Web correspondents, providing fans with comprehensive information about the events and athletes.
  • www.nbcolympics.com will offer digital media coverage of 31 sports, including gymnastics, rowing, swimming, track & field, and mountain biking, with plans to expand to additional sports in the near future.
  • NBC's partnership with Quokka Sports will allow for immersive sports entertainment experiences, incorporating digital assets such as video, text, audio, images, athlete biometrics, telemetry, and environmental data.
  • The website will drive traffic to NBC's Olympic coverage on television and cable programming, creating a 24-hour promotional platform for the Olympics.
  • NBC Sports has solidified its position as the number one sports broadcaster by assembling an unprecedented lineup of major championship event programming, including the Olympic Games, NBA, MLB, PGA Tour, and USGA championships.

Statistics:

  • The Olympic Games in 2000, 2004, and 2008, the Olympic Winter Games in 2002 and 2006, the US Olympic trials, the NBA, Major League Baseball, Wimbledon and French Open tennis, PGA Tour golf, the USGA championships, the Ryder Cup, thoroughbred horse racing's Breeders' Cup, Notre Dame football, and the WNBA will comprise NBC Sports' high-profile inventory.
  • www.nbcolympics.com will offer digital media coverage of the Sydney Olympics, running from September 15, 2000, through October 2, 2000.
  • Quokka Sports has offices in San Francisco, Troy, Michigan, New York, and London.
  • 31 sports will be covered on www.nbcolympics.com, with plans to expand to additional sports in the near future.

Sources:

  • PR Newswire, "NBC's Legacy of Storytelling Extends to the Web With First-Person Accounts From Olympic Athletes," August 24, 2000
  • Quokka Sports, "Quokka Sports Immersion, A Digital Dose Of Sports"
  • NBC Sports, "About NBC Sports"
  • Quokka Sports, "About Quokka Sports"
  • Quokka Sports, SEC Filings (Form S-1, as amended, originally filed on April 23, 1999)

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