Sign in Subscribe
Software

NCR APTRA eMarketing Solution Enhances Kroenke Sports & Entertainment's Email Marketing

Strategic Insights

— 1 min read

Kroenke Sports & Entertainment (KSE), a leading ownership and entertainment group, has renewed its multi-year agreement with NCR Corporation for the NCR APTRA eMarketing solution. KSE uses the cloud-based eMarketing and Preference Center modules to provide personalized communications to its customers. The solution enables KSE to run and analyze direct marketing programs, providing a secure and centralized means of marketing to arena patrons and sports fans.

Key Takeaways:

  • Kroenke Sports & Entertainment (KSE) has signed a multi-year renewal of its NCR APTRA eMarketing solution, a Software-as-a-Service (SaaS) platform.
  • KSE uses the eMarketing and Preference Center modules to provide highly personalized communications based on customer preferences.
  • The solution enables KSE to run and analyze personalized direct marketing programs to arena patrons and sports fans.
  • The eMarketing module provides a centralized and secure means of marketing to customers, while the Preference Center allows patrons to set their communication preferences.
  • The NCR APTRA eMarketing solution integrates with KSE's business software, CRM system, and customer databases, providing a comprehensive marketing platform.
  • NCR provides KSE with consulting services to craft effective direct marketing and social media programs.
  • Kroenke Sports & Entertainment has praised the NCR APTRA eMarketing solution, citing its ease of use, top-notch customer support, and value-added services.

Statistics:

  • KSE has renewed its multi-year agreement with NCR Corporation for the NCR APTRA eMarketing solution.
  • The solution enables KSE to provide personalized communications to customers based on their preferences.
  • The eMarketing module provides a centralized and secure means of marketing to customers, with a 100% secure data center to ensure high levels of security and application availability.
  • The solution has helped KSE reduce administration and infrastructure investments, leading to significant cost savings for the company.
  • NCR APTRA eMarketing is a cloud-based solution, hosted and delivered through the NCR Managed Services Secure Data Center.

Sources:

  • NCR Corporation press release, dated [not provided] (www.ncr.com)
  • Kroenke Sports & Entertainment LLC (www.kse.com)
  • NCR Corporation (www.ncr.com)

Read more