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Office equipment industry

Networking Equipment Purchasing Habits of Small Businesses

Strategic Insights

— 1 min read

A recent survey conducted by the Yankee Group in 1999 sheds light on the most frequent choices among small, entrepreneurial firms when it comes to purchasing networking equipment. The findings highlight the dominance of 3Com, Cisco, HP, and IBM in this market segment. According to the survey, 3Com was cited by 22% of small and 13% of very small companies, while Cisco was mentioned by 14% of small and 4% of very small businesses.

Key Takeaways:

  • The Yankee Group survey found that 3Com, Cisco, HP, and IBM were the most frequent choices among small, entrepreneurial firms when it comes to purchasing networking equipment.
  • 3Com was cited by 22% of small and 13% of very small companies, indicating a strong presence in this market segment.
  • Cisco was mentioned by 14% of small and 4% of very small businesses, demonstrating its significant market share.
  • Hewlett-Packard garnered 14% of small and 11% of the very small business respondents, while IBM captured 11% of small and 16% of very small businesses.
  • Eric Klein, a small business technology analyst at the Yankee Group, stated, "3Com, Cisco, Hewlett-Packard, and IBM have all spent a lot of time and effort establishing their brand in this important market segment."
  • Michael Lauricella, the Yankee Group's small business technology forecaster, noted that small businesses account for nearly 98% of all businesses in the United States and 24% of all technology spending today.

Statistics:

  • 3Com was cited by 22% of small and 13% of very small companies.
  • Cisco was mentioned by 14% of small and 4% of very small businesses.
  • Hewlett-Packard garnered 14% of small and 11% of the very small business respondents.
  • IBM captured 11% of small and 16% of very small businesses.
  • Small businesses account for nearly 98% of all businesses in the United States.
  • Small businesses account for 24% of all technology spending today.

Sources:

  • Yankee Group - A recent survey conducted by the Yankee Group found that 3Com, Cisco, HP, and IBM were the most frequent choices among small, entrepreneurial firms when it comes to purchasing networking equipment.
  • Primark Corporation - Primark Corporation, headquartered in Waltham, Massachusetts, provides financial, economic, and market research information services to the financial, corporate, and government markets.
  • Yankee Group - Established in Boston, Massachusetts in 1970, the Yankee Group is an internationally recognized leader in strategic planning, technology forecasting, and market research.

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