New American Funding Expands Housing Advocate Certification Program Nationwide

As part of its ongoing commitment to promote equity and education in the Black community, New American Funding (NAF) is expanding its Housing Advocate Certification (HAC) program to real estate professionals nationwide. Originally developed to train NAF employees, the program has already seen success, with over 1,000 NAF employees trained. The HAC program provides comprehensive training on strategic equity-focused marketing, professional development, and cultural awareness to connect with leaders and engage in projects that support community stability.

Key Takeaways:

• The Housing Advocate Certification (HAC) program is being expanded nationwide to real estate professionals, with the goal of promoting equity and education in the Black community.
• The program has already trained over 1,000 NAF employees and provides training on strategic equity-focused marketing, professional development, and cultural awareness.
• The program aims to modernize fair housing from the street level and change how real estate professionals think about access, advocacy, and opportunity.
• The program's public debut will take place during a live webinar on June 4, 2025, at 10:00 AM PT, which will provide real estate professionals with access to the latest industry developments and tailored marketing materials.
• The Black community's buying power is projected to reach $1.5 trillion by 2025, offering real estate professionals ample opportunities to advance Black homeownership through the HAC program.
• The June 4 webinar is the first in a series of events NAF will host in 2025 to provide real estate professionals with education and certification rooted in advocacy and inclusion.

Statistics:

• Over 1,000 NAF employees have been trained through the Housing Advocate Certification (HAC) program.
• The Black community's buying power is projected to reach $1.5 trillion by 2025.
• New American Funding has a servicing portfolio of over 275,000 customers representing $71 billion in value and 276 locations nationwide.
• NAF was recently named to the Fortune 100 Best Companies to Work For in 2025 and was also named one of America's Greatest Workplaces for Women 2025 by Newsweek.

Sources:

• NAF press release, Tustin, Calif., May 21, 2025
• Fortune magazine, Fortune 100 Best Companies to Work For in 2025
• Newsweek, America's Greatest Workplaces for Women 2025