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Retail trade

New Era Cap Company Launches Limited Edition 59FIFTY Caps with Celebrity Designs

Strategic Insights

— 1 min read

Celebrity and DJ, Bobbito Garcia, has designed a limited edition, 100% wool 59FIFTY cap with his Bounce Magazine logo emblazoned on the front panel, inspired by his favorite Syracuse University basketball uniform from the 1970s. The cap is part of New Era's Capture the Flag series, which features custom 59FIFTY designs from guest designers, including Roger Clemens, Dizzee Rascal, and MTV's VJ LaLa. A portion of the proceeds from each cap will go to the charity of the guest designer's choice.

Key Takeaways:

  • The limited edition 59FIFTY cap, designed by Bobbito Garcia, is inspired by his favorite Syracuse University basketball uniform from the 1970s.
  • The cap is part of New Era's Capture the Flag series, which will feature custom 59FIFTY designs from guest designers, including Roger Clemens, Dizzee Rascal, and MTV's VJ LaLa.
  • A portion of the proceeds from each cap will go to the charity of the guest designer's choice.
  • The Capture the Flag series highlights New Era's ability to produce highly customized headwear.
  • The 59FIFTY@50 campaign will include three elements: "Capture the Flag," custom 59FIFTYs by guest designers; "Gold Star," custom 59FIFTYs developed in limited run, unique fabrics and treatments; and "National," specially designed, custom 59FIFTYs exclusive to the campaign's featured national retailer HAT WORLD/LIDS.
  • New Era Cap Company has over 20 million licensed and non-licensed, performance and fashion units per year.

Statistics:

  • The limited edition 59FIFTY cap will be available exclusively at boutique stores with a wider release on www.59FIFTY@50.com at 12:00 a.m. on March 25th.
  • 20 million licensed and non-licensed, performance and fashion units produced per year by New Era Cap Company.
  • The New Era 59FIFTY, born in 1954, has stood for authenticity, quality, allegiance, and identity in its 50 years.

Sources:

  • PRNewswire, March 22
  • New Era Cap Company, Inc., www.neweracap.com

Crystal Howard, +1-716-562-3069, crystal.howard@neweracap.com

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