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New Line Television and America Online Launch "The Hub" Online Channel for Young Adults

Strategic Insights

— 1 min read

New Line Television and America Online have joined forces to develop "The Hub," a unique online channel for young adults. Scheduled to debut on America Online this summer, "The Hub" represents the first online service programmed like a demographically targeted television or cable channel, but with the unique interactive characteristics of an online environment. The joint venture, owned 50% by each company, will feature regularly scheduled programming, themed special events, on-air promotions, contests, and a Do-Good Center for charity tie-ins. "The Hub" aims to create an online community for young adults to interact with peers, create and program content, and engage with its companion Web sites, CD-ROMs, and interactive marketplace.

Key Takeaways:

  • "The Hub" is a joint venture between New Line Television and America Online, owned 50% by each company, to create an online channel for young adults.
  • The channel will feature regularly scheduled programming, themed special events, on-air promotions, contests, and a Do-Good Center for charity tie-ins.
  • "The Hub" aims to create an online community for young adults to interact with peers, create and program content, and engage with its companion Web sites, CD-ROMs, and interactive marketplace.
  • The channel will target young adults, aged gen-X and twenty-somethings, offering a unique blend of entertainment, information, and interactivity.
  • "The Hub" expects to offer interactive marketing, sponsor-supported on-air promotions, and short-form entertainment blocks.
  • The channel plans to include topics such as entertainment, food, travel, new products, and comics, as well as international classifieds, chat rooms, and a comic book section.

Statistics:

  • The joint venture has a projected audience of over 2 million young adults.
  • The monthly fee for America Online subscribers, which would provide access to "The Hub," is $9.95 for up to five hours of service.
  • New Line Television is a division of New Line Cinema Corporation, a leading independent producer and distributor of theatrical motion pictures.
  • America Online, Inc. has over 2 million subscribers, making it the largest and fastest-growing provider of online services in the U.S.

Sources:

  • New Line Television
  • America Online, Inc.
  • New Line Cinema Corporation
  • Turner Broadcasting System, Inc.
  • The Associated Press
  • Business Wire

Information for the article was obtained from a Business Wire press release dated April 20, 1995.

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