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Football teams

NFL Franchises Valued at Almost a Quarter of a Trillion Dollars

Strategic Insights

— 1 min read

The Dallas Cowboys have reclaimed their spot as the most valuable NFL franchise, with a brand value of $3.0 billion and an enterprise value of $17.5 billion. The Philadelphia Eagles rose to second, with a brand value increase of 10% to $1.3 billion following their Super Bowl victory. The Las Vegas Raiders hold third place, with a brand value of $1.2 billion.

Key Takeaways:

  • The Cowboys are the most valuable and strongest NFL brand, with a brand value of $3.0 billion and an enterprise value of $17.5 billion.
  • The Philadelphia Eagles rose to second, with a brand value increase of 10% to $1.3 billion.
  • The Las Vegas Raiders hold third place, with a brand value of $1.2 billion.
  • The combined enterprise value of all NFL franchises is almost a quarter of a trillion dollars, at $233 billion.
  • The Cowboys' brand strength index (BSI) score is 92.5 out of 100, earning a top-tier AAA+ rating.
  • The NFL's commercial scale makes it a powerful platform for corporate partners to build their own brands.
  • The partnership between HCLTech and MetLife Stadium has contributed $247 million to HCLTech's brand value over three years.

Statistics:

  • Total brand value of all 32 NFL teams fell 10% to $26.5 billion.
  • The Cowboys' brand value increased 3% to $3.0 billion.
  • The Eagles' brand value increased 10% to $1.3 billion.
  • The Raiders' brand value remained steady at $1.2 billion.
  • The combined enterprise value of all NFL franchises is $233 billion.
  • The Cowboys' enterprise value is $17.5 billion, the highest of any sports team globally and well above external estimates.

Sources:

  • Brand Finance's global brand valuation consultancy report
  • World of Media JLT
  • SyndiGate Media Inc.
  • Laurence Newell, Managing Director, Americas, Brand Finance
  • Hugo Hensley, Head of Sports Services, Brand Finance

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