Sign in Subscribe
Telecommunications equipment industry

Nokia Expands Mobile E-mail Strategy to Bridge Industry-Wide Penetration Gap

Strategic Insights

— 1 min read

Nokia's Enterprise Solutions group aims to become the go-to provider for mobile e-mail and messaging in the enterprise market. The company is looking to bridge the current low single-digit penetration levels, estimated to be under five percent, by providing a range of business-optimized mobile devices and partnerships with leading e-mail solution providers. This strategy focuses on integration, cost-effectiveness, and flexibility to cater to diverse user needs.

Key Takeaways:

  • Nokia is committed to expanding its mobile e-mail strategy to bridge the industry-wide penetration gap, currently estimated to be under five percent.
  • The company plans to offer a range of business-optimized mobile devices, including the Nokia 9500 Communicator and Nokia 9300 enterprise smartphone, with integrated e-mail solutions from leading providers.
  • Partnerships with Good Technology, IBM, Oracle, Research In Motion (RIM), Visto, and Smartner will provide a total of seven mobile e-mail solutions on specific Nokia devices for the enterprise market.
  • Nokia estimates that the majority of current mobile e-mail use is by the "executive corner office," highlighting an opportunity for mass market corporate e-mail adoption in the next several years.
  • Nokia's strategy aims for simplicity, low cost, and openness in its mobile e-mail solutions, which will support a broad range of mobile devices.
  • The company's Nokia One Business Server will continue to evolve to complement its collaborative offerings in the enterprise market.

Statistics:

  • Mobile e-mail penetration is estimated to be under five percent, with the majority of this use confined to the "executive corner office."
  • Nokia plans to offer a total of seven mobile e-mail solutions on specific Nokia devices for the enterprise market through its partnerships.
  • The company estimates that the market for mass market corporate e-mail adoption will take off in the next several years, with expectations for rapid growth driven by demand for simplicity, low cost, and open solutions.

Sources:

  • Nokia (Americas), Communications, Tel. +1-972-894-4357
  • Nokia (Europe, Middle East & Africa), Enterprise Solutions, Communications, Tel. +358-7180-34900
  • Azwar Ghazali, Ogilvy Public Relations for Nokia Enterprise Solutions, Tel: +852-28848563
  • Stephen Drake, Program Manager for IDC's Mobile Software service
  • News and releases from Nokia, Good Technology, IBM, Oracle, Research In Motion (RIM), Visto, and Smartner.

Read more