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Telecommunications equipment industry

Nokia Launches Online Music Download Service to Challenge Apple and Microsoft

Strategic Insights

— 1 min read

Nokia, the Finnish mobile phone company, has launched a new online music download service, aiming to take on Apple and Microsoft in the competitive market. As part of its launch, Nokia has signed up legendary musician David Bowie, who will promote the service and introduce customers to its vast music collection. The service, which will be launched tomorrow, has partnered with 40 key record stores around the world, including London's Pure Groove Records, to provide users with personalized music recommendations.

Key Takeaways:

  • Nokia's online music download service will challenge Apple's dominance in the market by offering a unique experience with hand-selected music from knowledgeable record store owners.
  • The service will include rare and difficult-to-find tracks, with each song costing 10p more than those available on Apple's iTunes.
  • Nokia has signed up 40 key record stores around the world, including London's Pure Groove Records, to provide users with personalized music recommendations.
  • The service will offer a range of music, including up-and-coming bands in the British indie and dance scene, which may not be available on iTunes.
  • Music fans can sign up to musicrecommenders.com for free and receive personalized recommendations every month.
  • Some industry experts, such as James Beechinor-Collins from T3 magazine, believe Nokia faces a tough battle against Apple, which has more than 80% of the UK download market and a broader music range.
  • Nokia's service is positioned as an alternative for the more discerning listener, offering a unique experience that is guided by expert recommendations.

Statistics:

  • Nokia has sold more than 80 million mobile phones with music-playing capacity.
  • Apple has more than 80% of the UK download market.
  • Each song on Nokia's service will cost 10p more than those available on Apple's iTunes.

Sources:

  • Editing by the Telegraph (published date: not specified)
  • Interview quotes from David Robertson of Nokia and Simon Singleton of Pure Groove Records
  • Article from T3 magazine by James Beechinor-Collins (published date: not specified)

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