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Consumer electronics industry

Nokia Tops Preferred Handset Brand Among China's Wealthiest, Survey Shows

Strategic Insights

— 1 min read

A new survey conducted by Hurun Report magazine has revealed that Nokia is the most popular mobile phone brand among China's wealthiest individuals, with 47.4% of respondents naming it as their preferred brand. The survey, which was based on face-to-face interviews with 589 Chinese entrepreneurs, found that Nokia's popularity was consistent across different provinces, with the brand being the top choice in Shanghai, Jiangsu, and Shanxi. The survey also highlighted the importance of ease of use, stylish design, and performance-price ratio when selecting a mobile phone.

Key Takeaways:

  • Nokia was the most preferred handset brand among China's wealthiest individuals, with 47.4% of respondents naming it as their preferred brand.
  • The survey found that Nokia's popularity was consistent across different provinces, with the brand being the top choice in Shanghai, Jiangsu, and Shanxi.
  • The top criteria that Chinese entrepreneurs consider when selecting a mobile phone is the 'easy-to-use' features, followed by 'stylish exterior design,' 'speedy launch of new products,' and the 'performance-price ratio.'
  • Nokia was preferred by 59.6% of entrepreneurs in Shanxi and 60% in Jiangsu.
  • Motorola was the second most preferred brand, with 19.2% of respondents naming it as their preferred brand.
  • Samsung was the third most preferred brand, with 15.1% of respondents naming it as their preferred brand.
  • The survey was conducted between May and December 2005 and included 589 Chinese entrepreneurs from various industries, including real estate, manufacturing, information technology, retail, and mining.

Statistics:

  • 47.4% of Chinese entrepreneurs preferred Nokia as their mobile phone brand.
  • 19.2% of entrepreneurs preferred Motorola.
  • 15.1% preferred Samsung.
  • 30% of entrepreneurial respondents had more than RMB 100 million in personal wealth.
  • 589 Chinese entrepreneurs were surveyed nationwide.
  • The survey was conducted between May and December 2005.
  • 53 entrepreneurs were surveyed in Beijing, 152 in Shanghai, 65 in Guangdong, 89 in Zhejiang, 50 in Jiangsu, and 52 in Shanxi.

Sources:

  • Hurun Report magazine
  • Rupert Hoogewerf, Chief Executive of Hurun Report magazine
  • The survey was conducted between May and December of 2005.

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