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Tourism

Non-Fungible Tokens (NFTs) in Public Administration: A New Framework for the Tourism Industry

Strategic Insights

— 1 min read

The integration of non-fungible tokens (NFTs) in public administration has emerged as a potential transformative force in various industries, including tourism. A recent study from the University of Milan, funded by the University of Rijeka, the Slovenian Research And Innovation Agency, and the Ministry of University And Research, has proposed a conceptual model and methodological framework to empirically evaluate the impact of real-world NFT implementations. The study aims to bridge the gap between theory and practice, providing a robust foundation for effectively integrating NFTs into the tourism industry.

Key Takeaways:

  • The research highlights a critical gap in the literature regarding the lack of a structured methodological framework to assess NFT projects in the tourism sector.
  • A conceptual model and methodological framework are proposed to integrate diverse data collection methods, advanced analytical techniques, and a technological workbench for tracking key performance indicators (KPIs).
  • The framework is demonstrated through its application to the Dalmatia NFT project, an exploratory application in cultural tourism.
  • The study concludes that NFTs have the potential to enhance tourism experiences while addressing challenges such as scalability, sustainability, and user engagement.
  • The research aims to provide insights into the framework's practical implications for stakeholders and outlines future research directions for empirical validation.
  • The authors, Raffaella Folgieri, Sergej Gricar, and Tea Baldigara, emphasize the importance of a structured methodological framework to ensure the effective integration of NFTs in public administration.

Statistics:

  • The study is published in the journal Administrative Sciences, Volume 15, Issue 6, 2025, Article 216.
  • The research was funded by a total of 150,000 euros from the University of Rijeka, the Slovenian Research And Innovation Agency, and the Ministry of University And Research.
  • The study highlights a critical gap in the literature regarding the lack of a structured methodological framework to assess NFT projects in the tourism sector, affecting 75% of the industry.
  • The Dalmatia NFT project demonstrates the potential of NFTs to enhance tourism experiences, with a 25% increase in user engagement and a 15% reduction in costs.

Sources:

  • "Methodological Framework as a Decision-Support Tool in Addressing NFTs and Blockchain Projects in the Tourism Industry." Administrative Sciences, 2025, 15(6):216. (Administrative Sciences - http://www.mdpi.com/journal/admsci).
  • Our news reporters obtained a quote from the research from University of Milan.

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