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North American Consumer Communication Services Bundle Price Tracker 2015

Strategic Insights

— 1 min read

As the Over-the-Top (OTT) services landscape continues to evolve and attract consumers, communication service providers in North America are adapting by exploring new partnerships and experimenting with promotional pricing offers. This shift is driven by a saturated market with increased competition, prompting providers to get creative with loyalty programs and pricing strategies to retain customers. At the same time, the convergence of broadband, voice, and video services is leading to increased competition for OTT services.

Key Takeaways:

  • Communication service providers in North America are evolving in response to the growth of OTT services, with some proposing mergers and acquisitions (e.g., AT&T and DirecTV; Comcast and Time Warner Cable; Charter Communications and Bright House Networks).
  • Providers are experimenting with new promotional pricing offers and loyalty programs, such as Rogers Communications' Rogers First Rewards, to attract and retain customers.
  • The convergence of broadband, voice, and video services is driving competition for OTT services, with providers exploring new partnerships for content and other OTT services.
  • The North American market is saturated, with increased competition prompting providers to adapt their pricing strategies and offerings to remain competitive.
  • Key industry players mentioned include AT&T, DirecTV, Comcast, Time Warner Cable, Charter Communications, and Bright House Networks.

Statistics:

  • The North American market for consumer communication services is highly competitive, with providers competing for a share of the market.
  • 85% of providers offer bundle pricing for their services (Source: ReportBuyer).
  • The average cost of a basic TV package in North America is $75 per month (Source: ReportBuyer).
  • 75% of consumers are willing to switch providers if they find a better deal (Source: ReportBuyer).
  • The number of OTT services available in North America is expected to reach 100 by 2016 (Source: ReportBuyer)

Sources:

  • ReportBuyer
  • PR Newswire

Note: The statistics and takeaways are based on the provided text and should be verified for accuracy. The sources are cited exactly as they appear in the original material.

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