Northwest Airlines Upgrades Web Site with New Features and Capabilities

Northwest Airlines has upgraded its award-winning web site with new features and capabilities, allowing customers to redeem discount certificates and book flights online. The upgraded site expands booking capability to customers in Japan, Sweden, Norway, Denmark, the UK, and Germany, ensuring compatibility with tools like WinCE and WebTV, and offering improved Internet security and privacy guarantees. The move is part of Northwest's strategy to expand its distribution channels through the web, with the airline's vice president of distribution planning noting that the web has become a significant channel for customers to purchase travel.

Key Takeaways:

• Northwest Airlines has upgraded its web site with new features and capabilities, including online redemption of discount certificates and booking capability for customers in several European and Asian countries.
• The upgraded site ensures compatibility with tools like WinCE and WebTV, and offers improved Internet security and privacy guarantees.
• The upgrade is part of Northwest's strategy to expand its distribution channels through the web, with the airline's vice president noting that the web has become a significant channel for customers to purchase travel.
• The airline is offering bonus miles to customers who book and purchase tickets online between September 28 and October 15.
• Customers who book online between October 16 and December 31 will earn 1,000 WorldPerks bonus miles.

Statistics:

• 2,000 WorldPerks bonus miles will be awarded to customers who book and purchase tickets online between September 28 and October 15.
• 1,000 WorldPerks bonus miles will be earned by customers who book online between October 16 and December 31.
• The upgraded web site is accessible at http://www.nwa.com.

Sources:

• PRNewswire, "Northwest Airlines Upgrades Web Site" (September 28, no publication date).