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Telecommunications equipment industry

Novarra Enhances Mobile Internet Platform with Support for Web Widgets

Strategic Insights

— 1 min read

Novarra, a leading provider of mobile internet and multimedia platforms, has introduced support for web widgets to its Vision mobile internet and multimedia platform. This move enables consumers to easily access and use a wide range of widgets on various types of handsets, including emerging market handsets, mass-market feature phones, and smartphones. The addition of widget support accelerates mobile data usage and revenue, while also improving content discovery and ease of use for consumers.

Key Takeaways:

  • Novarra's Vision mobile internet and multimedia platform now supports web widgets, enabling a broader range of content and handset support.
  • The solution includes a handset widget runtime engine and micro-browser for mass-market and emerging market handsets, as well as an in-network server-based runtime engine for mid-tier handsets.
  • The platform offers a personalized widget manager, a cross-platform scripting library, and support for mobile content, wireless network optimization, and advertising.
  • Novarra's patented server-based technology for mobile internet content delivery is designed to minimize handset requirements and address the specific browser capabilities on various handsets.
  • The platform supports multiple widget frameworks, including Nokia Webkit and Opera Widgets, which are accessible through the single Novarra platform.
  • The solution is demonstrated at Mobile World Congress booth #AV71, and is available in Vision version 8.0.

Statistics:

  • Novarra's patented architecture for web content transformation and network optimization is open standards-based.
  • Global commercial deployments over 7 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake, and increased data services revenues.
  • The solution includes support for mobile sites, search, widgets, premium portals, personalization, video, and advertising.
  • Novarra's expertise and patented server-based technology have uniquely positioned the company to deliver a best-in-class widget experience.

Sources:

  • Novarra

[1] "Novarra Adds Widgets to Vision (TM) Mobile Internet & Multimedia Platform", PRNewswire-AsiaNet, February 11.

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