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Cricket (Sport)

npower Brings Urban Cricket to Birmingham's Victoria Square in Support of Cricket in the City Event

Strategic Insights

— 1 min read

In a move to encourage grass roots cricket and get children playing the game, npower, the sponsor of the Cricket Test Series, is bringing its Urban Cricket initiative to Birmingham's Victoria Square in support of the Cricket in the City event. This is part of npower's ongoing efforts to promote cricket among young people through its Urban Cricket scheme, which has been in operation for five years and has already established five dedicated Urban Cricket facilities across the UK. As part of the initiative, npower will give away hundreds of cricket kits, including bats and balls, to encourage more children to take up the sport.

Key Takeaways:

  • npower's Urban Cricket initiative aims to encourage grass roots cricket and get children playing the game, with a focus on making the sport accessible to all.
  • The initiative has been in operation for five years and has established five dedicated Urban Cricket facilities across the UK, including one in Highgate Park in Birmingham.
  • npower will bring Urban Cricket to the city centre as part of the Cricket in the City event, with a giveaway of hundreds of cricket kits to encourage more children to take up the sport.
  • The Urban Cricket scheme is run in conjunction with the England and Wales Cricket Board (ECB) and has a clear goal of getting more children playing cricket.
  • The scheme has also been responsible for the development of 5 purpose-built cricket facilities across the UK.
  • npower is one of the UK's largest energy suppliers, with 6.6 million customer accounts across the UK.

Statistics:

  • 5 dedicated Urban Cricket facilities have been established across the UK as part of the npower Urban Cricket initiative.
  • The Urban Cricket scheme has been in operation for 5 years, with a clear goal of getting more children playing cricket.
  • 6.6 million is the number of customer accounts represented by npower, one of the UK's largest energy suppliers.
  • 29 companies have achieved platinum status in Business in the Community's CR Index, including npower.
  • 20 is the number of teams in the Cricket Test Series sponsored by npower.

Sources:

  • npower (http://www.npower.com/Home/index.htm)
  • Cricket in the City event
  • M2 PRESSWIRE (via COMTEX)
  • ECB (England and Wales Cricket Board)

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