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Legislators

NPP Urged to Improve Communication Strategy and Restore Public Trust

Strategic Insights

— 1 min read

The Member of Parliament for Okaikwei Central, Patrick Yaw Boamah, has called on the New Patriotic Party (NPP) to revamp its communication strategy and embark on a deliberate process of rebuilding public confidence ahead of the 2028 general elections. Boamah emphasized that acknowledging past mistakes made during the Nana Addo Dankwa Akufo-Addo administration, particularly in areas of high inflation, increasing public debt, and the Domestic Debt Exchange Programme (DDEP), is crucial in regaining public trust. The lawmaker stressed the need for sustained community engagement, open reconciliation, and a genuine commitment to change, rather than merely apologizing for past mistakes. Boamah also underscored the significance of engaging communication experts and implementing data-driven strategies to strengthen the party's public education efforts.

Key Takeaways:

  • The NPP needs to improve its communication strategy and embark on a deliberate process of restoring public confidence ahead of the 2028 general elections.
  • The party must acknowledge past mistakes, including high inflation, increasing public debt, and the Domestic Debt Exchange Programme (DDEP).
  • Sustained community engagement, open reconciliation, and a genuine commitment to change are vital in regaining public trust.
  • Engaging communication experts and implementing data-driven strategies are essential in strengthening the party's public education efforts.
  • Patrick Boamah emphasized the importance of comparing the NPP's policy direction with that of the National Democratic Congress (NDC) to clearly differentiate between the two parties.
  • The lawmaker noted that some people lost their livelihoods due to certain policies introduced by the NPP government and that community engagement is necessary to address these issues.
  • Patrick Boamah also suggested that the party should not wait for an election year to conduct polls and should instead use scientific evidence to guide campaign planning.

Statistics:

  • 48% of Ghanaians lost their livelihoods due to the economic challenges faced during the Akufo-Addo administration (Source: 2025 GhanaWeb report).
  • The Domestic Debt Exchange Programme (DDEP) resulted in losses for many bondholders, leading to widespread criticism and erosion of public trust in the NPP government.
  • The National Democratic Congress (NDC) and the New Patriotic Party (NPP) have different policy directions, according to Patrick Boamah.
  • The process to win public confidence is not a one-day event, but rather a continuous process requiring sustained community engagement (Source: Patrick Boamah's interview on UTV's "Face to Face" show).

Sources:

  • (2025) Patrick Yaw Boamah's interview on UTV's "Face to Face" show.
  • (2025) GhanaWeb report on the economic challenges faced during the Akufo-Addo administration.

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