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Tourism

NusaTrip Expands into Philippines with Second Regional Office in Southeast Asia

Strategic Insights

— 1 min read

NusaTrip, Indonesia's first IATA-certified online travel agency, has formally announced the opening of its second Southeast Asia regional office in the Philippines. The market for Filipino tourists and foreign workers is significant, with approximately 2.3 million overseas Filipino workers (OFWs) deployed in 2019. In 2021, OFW numbers increased to 1.83 million, up from 1.77 million in 2020. The Philippines attracted 2.025 million visitors in 2022, with 73% being foreign tourists and 27% OFWs. NusaTrip aims to promote the Philippines as a travel hub for international travelers and connect overseas Filipinos with their home country.

Key Takeaways:

  • NusaTrip has opened its second Southeast Asia regional office in the Philippines, targeting the significant market of Filipino tourists and foreign workers.
  • Approximately 2.3 million OFWs were deployed in 2019, increasing to 1.83 million in 2021.
  • The Philippines attracted 2.025 million visitors in 2022, with 73% being foreign tourists and 27% OFWs.
  • NusaTrip aims to promote the Philippines as a travel hub for international travelers and connect overseas Filipinos with their home country.
  • The company plans to extend its flight content with more travel inspirations and relevant options to cater to diverse customer preferences.
  • NusaTrip will focus on promoting thousands of hotels into its platform and providing leisure alternatives for international travelers.
  • The company's NusaXchange platform enables global distribution at ease via its proprietary technology.
  • Nusatrip regional offices will create more variety of marketing initiatives and manage existing business relationships with airlines, hotels, and tourism promotion board partners.

Statistics:

  • 2.3 million OFWs deployed in 2019
  • 2.025 million visitors attracted to the Philippines in 2022
  • 73% of visitors to the Philippines in 2022 were foreign tourists
  • 27% of visitors to the Philippines in 2022 were OFWs
  • 1.83 million OFWs in 2021
  • 1.77 million OFWs in 2020
  • 83.6% of OFWs work in the service sector
  • Asia employed 83.6% of OFWs, followed by Europe, America, and Australia

Sources:

  • Philippine Overseas Employment Administration's (POEA) data
  • Department of Tourism's November 2022 report
  • Department of Migrant Workers (DMW)
  • Society Pass Incorporated (Nasdaq:SOPA)
  • ACN Newswire
  • NusaTrip
  • Society Pass Inc.

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