O2 Ireland Launches Mobile TV Service with Broad Channel Offering

Strategic Insights

Aug 18, 2009 — 1 min read

O2 Ireland has launched its mobile TV service, O2 TV, offering customers a range of news and sports channels, as well as streamed programs from entertainment providers. The service is available via two packages, delivered directly to subscribers' 3G/HSDPA-enabled handsets from supported manufacturers like Nokia, Sony Ericsson, and Samsung. The launch marks a significant expansion of O2's digital and entertainment services, positioning the company to capitalize on the growing demand for mobile media consumption.

Key Takeaways:

O2 Ireland has launched a mobile TV service, O2 TV, providing customers with a wide range of channels, including news, sports, and entertainment.
The service is available through two packages, which can be accessed on 3G/HSDPA-enabled handsets from supported manufacturers like Nokia, Sony Ericsson, and Samsung.
O2 TV includes channels like RTE News Now, CNN, Travel Channel, Sky News, Sky Sports, and Cartoon Network's streaming programs under the "O2 Lifestyle Pack."
According to O2's manager for digital and entertainment services, Karl Aherne, the two packages offer the widest choice of channels at extremely competitive rates.
The service builds on successful 2007 trials of live broadcast digital TV on mobiles using DVB-H technology, despite a lack of commercial license for DVB-H in Ireland.
O2 expects the new streaming service to be extremely popular with customers, citing the success of previous trials.

Statistics:

O2 Ireland has launched its mobile TV service with two available packages.
The service supports 3G/HSDPA-enabled handsets from Nokia, Sony Ericsson, and Samsung.
O2 TV includes channels like RTE News Now, CNN, Travel Channel, Sky News, and Sky Sports.
The service offers streamed programs from the Cartoon Network under the "O2 Lifestyle Pack."
O2 previously trialled live broadcast digital TV on mobiles in 2007 using DVB-H technology.

Sources:

"O2 Ireland Launches Mobile TV Service, O2 TV" (Syndigate.info, provided by Euclid Infotech Pvt. Ltd.)

The End of American Hypergrowth

For two centuries, the US economy grew by adding workers. That's over.

Healthcare's $5.3 Trillion Drag

How Medical Spending Became America's Biggest Productivity Tax

Breakthrough in Nanotechnology: Electromagnetic Shock Treatment Shows Promise

Researchers at the Wuhan University of Technology in China have made significant progress in the field of nanotechnology, specifically in the area of nanoindentation. A novel electromagnetic shock treatment (EST) method has been developed to enhance the microscale mechanical properties of a titanium alloy, with promising results obtained through array-based

Gut Microbiota Plays Crucial Role in Immunotherapy Success for Colon Cancer Patients

Research investigators at the Zhengzhou Central Hospital Affiliated to Zhengzhou University have made groundbreaking discoveries on the role of gut microbiota in determining the efficacy of immunotherapy for colon cancer patients. The study, which was recently published in Biochimica et Biophysica Acta, reveals that specific bacterial species and microbial metabolites

Read more

The End of American Hypergrowth

Healthcare's $5.3 Trillion Drag

Breakthrough in Nanotechnology: Electromagnetic Shock Treatment Shows Promise

Gut Microbiota Plays Crucial Role in Immunotherapy Success for Colon Cancer Patients