Sign in Subscribe
Books

Olivia Brings Holiday Cheer with New DVD and Book Releases

Strategic Insights

— 1 min read

As the holiday season approaches, families are on the hunt for gifts that will captivate and inspire their little ones. Enter Olivia, the 6 3/4-year-old star of the popular children's program "OLIVIA" on Nick Jr. Olivia's adventures are now available in the form of a new Merry Christmas Olivia DVD and an all-new "OLIVIA Claus" book, perfect for parents seeking a relatable and entertaining gift for their young daughters.

Key Takeaways:

  • The Merry Christmas Olivia DVD is a 95-minute collection of holiday and winter fun adventures featuring Olivia, available at Target and Toys"R"Us for $16.99.
  • The "OLIVIA Claus" book is a companion story to the DVD, where Olivia discovers her favorite stuffed monkey, Mathilda, is missing, and is available for $16.99 at various retailers including Barnes & Noble and Amazon.com.
  • The Olivia brand has inspired a range of popular licensed products over the past decade, including recent New York Times best-sellers and multiple award-winning toys and play sets.
  • The Olivia 2-in-1 play set received Dr. Toy's "Best Picks Children's Products Award," the iParenting "Outstanding Product Award," The National Parenting Center "Top Toy Award," and was a Funfare magazine holiday winner.
  • The "OLIVIA" brand has sparked a host of popular licensed products for adventurous little girls, including DVDs, CDs, apparel, accessories, and home decor items.
  • Olivia products are available at major retailers nationwide, including Target, Toys"R"Us, Kmart, and Amazon.com.

Statistics:

  • The Merry Christmas Olivia DVD runs 95 minutes.
  • The "OLIVIA Claus" book is priced at $16.99, the same price as the Merry Christmas Olivia DVD.
  • The adult market is not overlooked with the publication of the Novelty and Licensed Publishers series, specifically targeted at children aged 2-6.
  • Over 10 years, the Olivia brand has expanded to include a wide variety of products, including books, toys, DVDs, CDs, apparel, and home decor items.

Sources:

  • "OLIVIA Claus" book published by Simon & Schuster.
  • Merry Christmas Olivia DVD distributed by Nickelodeon and Paramount Home Entertainment.
  • OLIVIA toys available from Spin Master.
  • "OLIVIA Claus" book available at retailers including Barnes & Noble, Borders, Target, and Amazon.com.
  • Entertainment Newsweekly, Copyright 2010, via VerticalNews.com.

Read more